Meta has simultaneously introduced a new platform, enabling businesses to connect their agents with tools like Shopify and Zendesk to automate customer communication and sales processes.
To accelerate the monetization of its AI products, Meta Platforms, Inc. has officially expanded its suite of AI agent offerings for enterprises.
At an industry conference for business messaging on Wednesday, Meta announced the official launch of its Business AI agents on Instagram and the global rollout of its Business AI agent management platform. Companies can use this platform to connect with third-party data sources such as the Shopify e-commerce system and the Zendesk customer service system to implement personalized customer service.
This business AI agent first entered free beta testing in select countries like India and Mexico last October. Currently, over one million businesses are using it to handle customer service tasks like managing customer messages. At this stage, Meta's Business AI agent is permanently free, but the company plans to introduce paid subscription tiers in the coming months.
Leveraging the AI agents within the platform, merchants can achieve intelligent product recommendations, order completion, appointment bookings, customer complaint resolution, and targeted delivery of personalized marketing copy. The agents can also automatically compile chat summaries from all hours of the night and generate business data analysis reports.
This large-scale product rollout is intended to help Meta offset its continuously rising AI research and development expenses. The company previously disclosed that its annual AI-related investment ranges between $125 billion and $145 billion.
Last week, Meta just announced the launch of a paid AI chatbot service across its entire product line, including Facebook, Instagram, and WhatsApp. The service offers two subscription tiers: Meta One Plus (priced at $7.99 per month) and Meta One Premium (priced at $19.99 per month). Paid benefits include higher quotas for image, text, and video generation. The paid features were initially launched in Singapore, Guatemala, and Bolivia, with plans to gradually expand to more countries globally.
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