一个时代远去：美国五大科技巨头的年中大考

腾讯新闻2022-07-30

在全球供应链紧张、消费支出放缓、美元走强、通胀攀升的大背景下，美国五大科技巨头相继迎来「年中大考」。美国东部时间7月26日至7月28日，谷歌、微软、Meta、亚马逊、苹果先后发布了2022年第2季度财报。从财报数据看，五大公司中三大公司（谷歌、微软、Meta）业绩指标都低于市场预期。在营收增速及净利润增速方面，五家公司处于逐季下滑的状态。其中，微软营收和净利润同比增速都创下2020年9月以来新低；...

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hhyw
2022-08-01
hhyw
好
Youn7276
2022-08-01
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Ok
hhyw
2022-07-31
hhyw
好
Youn7276
2022-07-31
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Ok
Kellytan
2022-07-30
Kellytan
Ok
Linda2240
2022-07-30
Linda2240
[微笑]

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Jassy表示，「尽管燃料、能源和运输成本持续面临通胀压力，但我们在上季度提到的控制成本方面取得了进展。」亚马逊将其亏损归因于其对电动汽车公司Rivian的投资，后者的股价今年迄今已下跌约68%。到目前为止，该公司在对Rivian的投资上已损失超110亿美元。把时间跨度拉长到五个季度，纵观五大美股科技巨头近五个季度的营收增速可以发现，过去动辄百分之50%的高增长时代已经过去了。从净利润增速看，从2022年第一季度开始，Meta、谷歌-A、亚马逊就开启了负增长模式。其中，Meta近5个季度营收和净利润增速下滑最为明显。2021年Q2至2022年Q2，营收的营收增速分别为55.6%、35.12%、19.95%、6.64%、-0.88%；净利润同比增速分别为100.73%、17.18%、-8.33%、-21.4%、-35.66%。也就是说，从2021年第四季度开始，Meta净利润增速就处于负增长状态。广告业务遭遇天花板要清楚美股科技巨头营收增速为何下滑，需要从其业务构成的变化看出端倪。谷歌和Meta为广告大户，这两家公司几乎把持了数字广告行业大部分市场份额。谷歌的收入分为两大部分：谷歌服务和谷歌云。谷歌服务主要包括广告、Android、Chrome、硬件、Google Maps、Google Play、Search 和 YouTube 等产品和服务，其中广告业务占大头，2022年第二季度，谷歌广告业务营收为562.88亿美元，营收占比为80.8%。「Meta」的收入构成也分为两部分：一是「应用程序家族」（Family of Apps），包括 Facebook、Instagram、Messenger、WhatsApp 和其他服务，这部分收入主要来源于广告；二是RL部门，包括与AR(增强现实)和VR(虚拟现实)相关的硬件、软件和内容。2022年第二季度，Meta广告业务营收281.5亿美元，营收占比为97.7%。从广告的营收占比看，Meta比谷歌更依赖广告业务带来的收入。但从市场份额看，谷歌的广告收入是Meta的两倍多。对此，Meta前首席运营官雪莉·桑德伯格（6月1日离职）曾在2021年第四季度业绩会上预测，苹果IOS政策变动会对公司2022年的收入产生100亿美元级别的影响。为此，Meta押注在RL部门（Facebook Reality Labs业务）。同样是以广告收入作为主要营收来源，苹果新隐私政策对谷歌相对较小，因为谷歌与苹果公司签署了每年价值超过120亿美元的授权协议，这意味着Meta广告收入的损失可能会流向谷歌。但在互联网广告下滑的大背景下，谷歌也并非高枕无忧，除了搜索和广告业务以外，谷歌将谷歌云堪称未来增长的驱动力。谷歌云通过 Google Cloud Platform 服务、G Suite 协作工具和其他企业服务所收取的费用产生收入。2022年第二季度，谷歌云营收为62.76亿美元，营收占比为9%。不过从营业利润看，Meta押注在RL部门和谷歌看好的云服务都处于烧钱状态。新业务成「烧钱」黑洞元宇宙战略产品是Meta今年投资重点之一，「在未来十年内，元宇宙将有10亿用户，拥有数千亿美元的数字商务，并为数百万创作者和开发者提供工作岗位」，扎克伯格曾在Facebook更名为「Meta」时表示。但从结果上看，Meta的元宇宙战略产品现在还是「烧钱赚吆喝」。从经营收益看，Reality Labs俨然成了「烧钱」黑洞，2021年一年就亏损了101.93亿美元。2022年Q1和Q2，Reality Labs业务为Meta分别贡献了6.59亿美元及4.52亿美元的营收，但却带来了29.6亿美元及28亿美元的经营亏损，半年亏损了近60亿美元。谷歌押注的谷歌云业务也一直处于亏钱状态。2021年Q2-2022年Q2，谷歌云的营收分别为46.28亿美元，49.9亿美元、55.41亿美元、58.21亿美元、62.76亿美元，营收呈现逐渐上升的趋势；但从营业利润看，谷歌云业务本身一直处于亏损状态，这5个季度分别亏损5.91亿美元、6.44亿美元、8.9亿美元、11.55亿美元、8.58亿美元。虽然谷歌云目前还处于亏损状态，但从行业前景、增长性及毛利率看，谷歌不得不在云业务上「奋起直追」。据财报数据显示，亚马逊AWS 2021年营业收入622.02亿美元，营业利润率为29.79%，毛利率为60%；微软智能云2021年营业收入677.84亿美元，营业利润率为44.22%，毛利率为70%；谷歌云2021年营收192.06亿美元，营业利润-31.05%。有行业人士表示，云厂商的成本结构通常包含两部分：一是服务器硬件成本，其中负责高性能计算的芯片占成本大头。二是研发成本，其中包括算法研发，软件产品解决方案的研发，服务器、硬件、芯片的研发。谷歌云如果想结束亏损局面，必须靠扩大规模、抢占更多的市场份额来摊薄成本。据第三方国际数据机构Statista报告显示，2021年第三季度，亚马逊AWS市场份额为32%，微软Azure市场份额为21%，谷歌云市场份额为8%。云服务「两强相争」从业务结构上看，目前智能云业务已经成为微软营收的大头。微软的收入主要由三大块构成。2022年第二季度，微软生产力和企业流程（Productivity and Business Processes）收入为166亿美元，同比增长13%；智能云（Intelligent Cloud）的收入为209亿美元，同比增长20%；更多个人计算(More Personal Computing）收入为144亿美元，同比增长2%。无论是营收占比还是增速，智能云业务已经成为微软的营收主力，其中，Azure和其他云服务收入二季度同比增长40%，一季度同比增46%；服务器产品和云服务二季度收入增长22%，一季度增长29%。亚马逊方面，AWS（amazon web service ）已经成为电商业务之外，亚马逊最受人瞩目的业务。2022年第二季度，AWS净销售额为197.39亿美元，同比增长33%，高于StreetAccount数预期的195.6亿美元，是亚马逊众多业务中增速最快的业务。虽然AWS并非亚马逊净销售额占比最大的业务（2022年第二季度占比16.3%），却是亚马逊所有业务部门中盈利能力最强的。这一季度，在亚马逊整体亏损的情况下，AWS为亚马逊贡献了57亿美元的营业利润。亚马逊在财报中披露，世界知名公司例如达美航空、英国最大电信公司 BT AWS 、投资银行公司 Jefferies 、瑞典轴承制造商斯凯孚（SKF）、意大利跨国能源公司 Eni 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