Citigroup raises its target price for Pop Mart (09992.HK) to HK$308 as its IP awareness continues to rise.

阿斯达克财经2025-06-13

A research report released by Citigroup indicates that Pop Mart (09992.HK)'s iconic IP is gaining increasing global recognition and has successfully launched new products. As more and more companies enter the popular toy industry, Pop Mart possesses unique IP incubation and product development capabilities. Its content-oriented marketing strategy and strong new product launch channels should continuously enhance the global reputation of its top IP LABUBU, while other classic IPs will also become new growth drivers. The bank believes that Pop Mart's diversified IP strategy should lay the foundation for its long-term sustainable growth. Introducing new...

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