Why Pinterest Stock Is Falling Today

Benzinga12-12 01:04

Pinterest, Inc. (NYSE:PINS) shares traded lower Thursday after the company unveiled a plan to expand into connected television performance advertising. Pinterest agreed to buy tvScientific, expanding ...

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(NYSE:PINS) shares traded lower Thursday after the company unveiled a plan to expand into connected television performance advertising.\nPinterest agreed to buy tvScientific, expanding ...</p>\n\n<a href=\"https://www.benzinga.com/markets/equities/25/12/49340758/why-pinterest-stock-is-falling-today\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"IE00B19Z9P08.USD","symbol_name":"LEGG MASON CLEARBRIDGE US AGGRESSIVE GROWTH \"A\" (USD) INC","start_time":0,"source_url":"https://www.benzinga.com/markets/equities/25/12/49340758/why-pinterest-stock-is-falling-today","article_id":"2590548795","we_media_id":null,"thumbnails":["https://cdn.benzinga.com/files/images/story/2025/12/11/Pinterest-Inc-.jpeg?optimize=medium&dpr=2&auto=webp&width=260"],"rights":{"source":"benzinga_hot_news","url":"https://www.benzinga.com/markets/equities/25/12/49340758/why-pinterest-stock-is-falling-today","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2590548795","pubTimestamp":1765472640,"columns":[],"sourceInfo":{"source_id":"benzinga_hot_news","name":"Benzinga"},"weMediaInfo":null,"summary":"Pinterest shares are slipping after the company agreed to acquire tvScientific, extending its AI-driven performance advertising push into connected TV.","collect":0,"end_time":0,"defaultTopTitle":"benzinga.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"IE00B19Z9P08.USD":"LEGG MASON CLEARBRIDGE US AGGRESSIVE GROWTH \"A\" (USD) INC","IE00B894F039.SGD":"Legg Mason ClearBridge - US Aggressive Growth A Acc SGD-H","BK4548":"巴美列捷福持仓","LU2317271919.USD":"BGF FUTURE CONSUMER \"A2\" (USD) ACC","BK4588":"碎股","IE00BZ9MQY76.HKD":"FTGF CLEARBRIDGE US AGGRESSIVE GROWTH \"A\" (HKD) ACC","BK4551":"寇图资本持仓","BK4585":"ETF&股票定投概念","PINS":"Pinterest, Inc.","BK4534":"瑞士信贷持仓","LU0348723411.USD":"ALLIANZ GLOBAL HI-TECH GROWTH \"A\" (USD) INC","BK4077":"互动媒体与服务","GB00BDT5M118.USD":"天利环球扩展Alpha基金A Acc","IE00B19Z9Z06.USD":"Legg Mason ClearBridge - US Aggressive Growth A Acc USD","BK4508":"社交媒体"},"translate_title":"为什么Pinterest股票今天下跌","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"PINS":1},"content_text":"Pinterest, Inc. (NYSE:PINS) shares traded lower Thursday after the company unveiled a plan to expand into connected television performance advertising.\nPinterest agreed to buy tvScientific, expanding its AI-powered performance ad offerings to connected TV. Under the deal, Pinterest will integrate tvScientific's outcome-based CTV platform into its performance ads suite.\nAlso Read: Disney’s Next Big Billion Dollar Bet Is On AI\nThe acquisition will pair Pinterest's intent-rich audience signals with measurable TV campaign performance.\nExecutives said this will let advertisers connect TV outcomes with performance metrics they already use.\nPinterest's current AI systems analyze user intent and feed recommendations through its Taste Graph. The company reaches hundreds of millions of monthly users, saving pins and creating high-intent signals that marketers prize.\nThe tvScientific platform adds automated media buying and deterministic attribution to Pinterest's ad toolkit. Advertisers of all sizes will be able to buy and measure CTV campaigns alongside digital performance ads.\nBill Ready, CEO of Pinterest, said advertisers plan and shop across multiple screens. He added that the integration will let clients measure TV results with the clarity expected from digital channels.\nReady said the expansion is a key part of Pinterest's multi-year strategy to grow demand sources beyond its platform.\nJason Fairchild, CEO of tvScientific, said the combination of performance CTV and Pinterest's intent platform will change advertiser expectations.\nHe described the pairing as a powerful new equation for modern marketers seeking measurable TV outcomes.\nPinterest said it will first scale tvScientific's capabilities in the U.S. market before a broader rollout.\nThe transaction remains subject to regulatory review and other closing conditions. It is expected to close in the first half of 2026, the company said.\nAfter closing, tvScientific will continue operating under its current name and team.\nPINS Price Action: Pinterest shares were down 1.89% at $27.26 at the time of publication on Thursday, according to Benzinga Pro data.\nRead Next:  \nPhoto: DANIEL CONSTANTE / Shutterstock","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.35.11","shortVersion":"4.35.11","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2590548795","isCrawlerRequest":true}