TransUnion’s latest Insurance Personal Lines Trends and Perspectives Report reveals that regular insurance shopping has become the new normal for consumers, moving beyond a behavior triggered only by life events such as buying a car or home. The report highlights that insurance shopping rates remained elevated in the fourth quarter of 2025, bucking the traditional year-end slump. Auto insurance shopping rose by 11% and property insurance shopping increased by 5% compared to the same period in 2024. Analysts attribute this trend to ongoing economic pressures driving consumers to reduce expenses, insurers’ increased marketing efforts, and the ease of comparing rates online. The report also notes demographic differences, with Baby Boomers and the Silent Generation displaying lower shopping intensity due to brand loyalty, while those in less populated areas and agent-driven shoppers also showed less frequent shopping. TransUnion emphasizes that proactive communication and enhanced customer experiences can help insurers retain these high-value groups in a competitive environment.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. TransUnion published the original content used to generate this news brief via GlobeNewswire (Ref. ID: GNW9650574-en) on February 10, 2026, and is solely responsible for the information contained therein.
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