Puma's Rebound Seems Plausible -- Market Talk

Dow Jones03-24

1100 GMT - Puma's efforts to revamp its business alongside shareholder Anta Sports should succeed, AlphaValue analyst Jie Zhang says in a research note. The German sporting-goods company is pursuing a turnaround plan with China's Anta as its largest shareholder and a closer strategic partner, the analyst writes. The reset is expected to strengthen Puma's fundamentals and improve its profitability profile, Zhang says. Anta's distribution strength, digital ecosystem and operational expertise could accelerate Puma's turnaround, particularly in China and across Asia, she says. "This reinforces our confidence in the recovery trajectory from [2027] onwards," the analyst adds. The stock is up 4.5% at 21.33 euros. (andrea.figueras@wsj.com)

(END) Dow Jones Newswires

March 24, 2026 07:00 ET (11:00 GMT)

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