BARK Announces Cost Reduction Initiatives, Including Lowered Headcount

Dow Jones03-24

By Stephen Nakrosis

Dog food and products company BARK said recently completed cost reductions, including targeted headcount reductions and attrition, are expected to result in up to $28 million of annualized cost savings.

The company said about $26 million in savings will come from workforce efficiencies, and from operating efficiencies. These include increased use of automation, including artificial intelligence tools, and streamlined utilization of external and offshore partners.

An additional $2 million in savings is anticipated as a result of a reduction in corporate office footprint.

The company also said it has paid about $15.4 million to date in incremental tariffs, with $10.5 million allocated to cost of goods sold for its fiscal year ending March 31. Given the recent decision by the U.S. Court of International Trade ordering tariff refunds to be paid, and U.S. Customs and Border Protection plans to implement a system to process these refunds, BARK plans to maintain all legal and administrative rights to the recovery of tariffs paid. The company added there is no assurance as to the timing or amount of any recovery.

Write to Stephen Nakrosis at stephen.nakrosis@wsj.com

(END) Dow Jones Newswires

March 23, 2026 16:48 ET (20:48 GMT)

Copyright (c) 2026 Dow Jones & Company, Inc.

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