Press Release: Advent to Acquire Salt & Stone, the Premium Body Care Brand

Dow Jones03-24 22:02
Investment adds a leading premium body care brand known for its 
distinctive scents, clean formulations, and loyal consumer following to 
Advent's consumer and beauty portfolio 
 
 
BOSTON & LOS ANGELES--(BUSINESS WIRE)--March 24, 2026-- 
 
   Advent, a leading global private equity investor, today announced that 
it has signed a definitive agreement to acquire a majority stake in Salt 
& Stone, the Los Angeles-based, high-performance body care brand. The 
partnership will fuel Salt & Stone's next phase of growth, deepening the 
brand's global reach and connection with consumers. Terms of the 
transaction were not disclosed. 
 
 
   Founded in 2017 by former professional snowboarder Nima Jalali, Salt & 
Stone has quickly become a leader in the premium body care space. 
Drawing on his athletic roots, Jalali created the brand to fill a gap in 
the market with products that could keep up with an active lifestyle 
without compromising on ingredients, scent or design. 
 
 
   Since its inception, Salt & Stone has attracted a loyal worldwide 
following, dominating both premium retail through Sephora and the mass 
marketplace at Amazon, with its best-selling Deodorant ranking #1 in 
both channels. Salt & Stone's business remains meaningfully indexed to 
direct-to-consumer across the U.S., Canada and UK, accounting for 40% of 
sales, a testament to the community built around its signature scents 
and high-performance formulas. Salt & Stone is available at Sephora 
globally and select leading retailers worldwide, with recent expansions 
into Sephora Europe and Space NK. 
 
 
   With more than $165 million in revenue and double-digit growth across 
all channels in 2025, Salt & Stone is one of the fastest-growing brands 
in premium body care -- selling one deodorant every five seconds -- and 
is well-positioned for continued innovation and expansion. The 
partnership with Advent will provide Salt & Stone with the resources, 
network and expertise to accelerate growth, and strengthen its presence 
across direct-to-consumer and premium retail channels globally. 
 
 
   David Paresky, a Director at Advent, said, "We are thrilled for the 
opportunity to partner with Salt & Stone, a truly exceptional brand that 
stands apart in the premium body care and wellness space for its ability 
to blend experience, performance, and a compelling brand aesthetic. Nima 
and the Salt & Stone team have built something rare -- a brand with deep 
consumer loyalty, outstanding products, and an authentic purpose that 
resonates with today's consumer all around the world. At Advent, we have 
a long history of partnering with distinctive, founder-led beauty brands 
to help them achieve their global ambitions, and we see that same 
opportunity at Salt & Stone. We look forward to bringing our resources 
and expertise to support Nima and the team as they continue to redefine 
modern, elevated self-care." 
 
 
   Nima Jalali, Founder and CEO of Salt & Stone, said, "From day one, I set 
out for Salt & Stone to be a legacy brand, built to last for the next 
hundred years and beyond. With our incredible team and Advent's 
partnership, I have never believed in that future more than I do today. 
Advent shares our vision of building for the long term and will enable 
us to continue to redefine the category. This is just the beginning for 
Salt & Stone." 
 
 
   The transaction is expected to close in April, subject to customary 
closing conditions. Following the close of the transaction, Jalali, 
alongside Meagan Rosson, President, and Abby Tellam, Chief Marketing 
Officer, will remain in key leadership roles, ensuring continuity of the 
creative vision and brand identity that have driven the company's 
success. Chris Elshaw, who has chaired beauty businesses including 
Paula's Choice, Medik8 and Orveon Global as well as formerly served as 
Chief Operating Officer of Revlon, will become Chair of the company. 
 
 
   Jalali will remain an equity holder in Salt & Stone. Humble Growth, 
which made a minority investment in the company in 2024, will exit its 
investment. Jalali added, "I'm also grateful to Andrew Abraham, Evan 
Mintz and the team at Humble Growth for their early belief in the brand 
and support along the way." 
 
 
   Goldman, Sachs & Co. is serving as exclusive financial advisor and Ropes 
& Gray is serving as legal advisor to Advent. Raymond James is serving 
as exclusive financial advisor and Sidley Austin LLP is serving as legal 
advisor to Salt & Stone. 
 
 
   About Advent International 
 
 
   Advent is a leading global private equity investor committed to working 
in partnership with management teams, entrepreneurs, and founders to 
help transform businesses. With 16 offices across five continents, we 
oversee more than USD $100 billion in assets under management* and have 
made 448 investments across 44 countries. 
 
 
   Since our founding in 1984, we have developed specialist market 
expertise across our five core sectors: business & financial services, 
consumer, healthcare, industrial, and technology. This approach is 
bolstered by our deep sub-sector knowledge, which informs every aspect 
of our investment strategy, from sourcing opportunities to working in 
partnership with management to execute value creation plans. We bring 
hands-on operational expertise to enhance and accelerate businesses. 
 
 
   As one of the largest privately-owned partnerships, our 655 colleagues 
leverage the full ecosystem of Advent's global resources, including our 
Portfolio Support Group, insights provided by industry expert Operating 
Partners and Operations Advisors, as well as bespoke tools to support 
and guide our portfolio companies as they seek to achieve their 
strategic goals. 
 
 
   To learn more, visit our website or connect with us on LinkedIn. 
 
 
   *Assets under management (AUM) as of September 30, 2025. AUM includes 
assets attributable to Advent advisory clients as well as employee and 
third-party co-investment vehicles. 
 
 
   About Salt & Stone 
 
 
   Salt & Stone is where iconic scents meet active formulas. Made for those 
active in mind, body, and spirit, each aromatic ritual blends naturally 
derived actives from the sea and mountains with transportive scents 
inspired by our connection to the natural world. 
 
 
   Created by former professional snowboarder Nima Jalali, Salt & Stone is 
rooted in a deep understanding of the elements--their effects on the 
skin and body--and a desire to blend wellness and performance, 
formulating products in harmony with nature and in celebration of the 
transportive power of scent. 
 
 
   Learn more at saltandstone.com 
 
 
 

View source version on businesswire.com: https://www.businesswire.com/news/home/20260324145498/en/

 
 
    CONTACT:    Media Contacts: 
 
 
   Advent International 
 
   Lauren Testa 
 
   ltesta@AdventInternational.com 
 
 
   Salt & Stone 
 
   Amy Keller Laird, Karla Otto 
 
 
   amy.kellerlaird@karlaotto.com 
 
 
 
 
 
 

(END) Dow Jones Newswires

March 24, 2026 10:02 ET (14:02 GMT)

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