By Kenneth Corbin
Bob Oros, the former CEO of the large registered investment advisory firm Hightower, is joining the alternative investments platform PPB Capital Partners in the newly created role of president. Oros, who already serves on PPB's board of directors, will assume his new role April 1.
PPB, based in Conshohocken, Pa., operates a platform that includes feeder funds to facilitate investments in nonpublic asset classes such as private equity and real estate. Oros calls the firm "one of the best-kept secrets in the industry."
Oros joined PPB's board of directors as vice chairman in September. In his new position, Oros will work with founder and CEO Brendan Lake to advance the firm's infrastructure and service model, including efforts to expand access to private markets for the advisors PPB serves and their clients, according to PPB.
"It's a great business playing in one of the most exciting parts of wealth management," Oros says. "After joining the board, and with a closer look at the firm, I realized there was an opportunity to contribute more deeply to strengthening the infrastructure and resources that help advisors deliver private markets solutions to their clients."
Hightower declined to comment on the move. A PPB representative says that Oros will remain on Hightower's board, as well as PPB's.
Oros joined Hightower as CEO in 2019 after holding leadership positions with a variety of wealth management firms. At Hightower, he presided over the pivot in strategy from recruiting advisory teams away from large brokerages to acquiring RIAs around the country. He stepped down from the top spot last year and took the role of a nonexecutive board member.
PPB bills itself as a partner to advisors that can help demystify and simplify access to alternative investments, which are in increasing demand across wealth segments, particularly among affluent clients. The firm says that more than 30,000 advisors have tapped into its network.
PPB says Oros will spearhead "all aspects of the business and operations" while Lake will "focus on client service and stewardship" as the firm embarks on what it describes as an "ambitious growth plan."
"At this point in my career, I'm not looking to take over a company," Oros says. "What excites me is being part of a firm that helps advisors succeed."
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March 24, 2026 16:04 ET (20:04 GMT)
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