ASOS Appears to Be Heading in Right Direction -- Market Talk

Dow Jones03-25 16:00

0800 GMT - ASOS seems to be taking the right steps as it continues on a recovery journey, analysts at Berenberg say in a note. The U.K. online fashion group's sales trend is heading in the right direction, improving sequentially in its fiscal first half, they say. Moreover, the adjusted gross margin came in stronger than anticipated, the analysts say. "We are constructive on ASOS's ongoing recovery potential," Berenberg says. The company is also strengthening its customer engagement. "We find this encouraging as new customer growth could be a leading indicator for sales recovery," the analysts say. Shares closed at 2.12 pounds Tuesday. (andrea.figueras@wsj.com)

 

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March 25, 2026 04:00 ET (08:00 GMT)

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