California Bill Serves Up New Label for 'Non-Ultraprocessed' Foods -- WSJ

Dow Jones03-25 21:11

By Jesse Newman

A California lawmaker has a new idea for denoting foods deemed not ultraprocessed: put a label on it.

Assemblyman Jesse Gabriel, a Democrat, is set to propose legislation Wednesday to establish a seal that food manufacturers could place on products that meet state-set standards for food that is not "ultraprocessed."

-- The seal, modeled after the "USDA Organic" label, is designed to help consumers quickly identify healthier options in the grocery store.

-- The bill, if passed into law, would also require California supermarkets to feature products bearing the seal in prominent parts of the store. The seal would mark foods as "California Certified."

California is at the forefront of a growing battle against ultraprocessed foods. The food industry has argued that there is no consistent, science-based definition for ultraprocessed foods and that the term unfairly demonizes all packaged food. The Food and Drug Administration is working to determine a national definition.

This item is part of a Wall Street Journal live coverage event. The full stream can be found by searching P/WSJL (WSJ Live Coverage).

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March 25, 2026 09:11 ET (13:11 GMT)

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