OpenAI Set to Discontinue Sora Video Platform App -- Update

Dow Jones03-25

By Berber Jin

OpenAI is planning to discontinue the app for its Sora video platform, a product it released to great fanfare last year that has since fallen from public view, according to the company.

The move is one of a number of steps OpenAI is taking to refocus on business and coding functions ahead of a potential initial public offering as soon as the fourth quarter of this year.

CEO Sam Altman announced the changes to staff on Tuesday, writing that the company would wind down products that use its video models. In addition to the consumer app, OpenAI is also discontinuing a version of Sora for developers and won't support video functionality inside ChatGPT, either.

OpenAI is in the middle of a strategy shift to redirect the company's computing resources and top talent towards so-called productivity tools that can be used by both enterprises and individual users. Last week, OpenAI announced that it was combining its ChatGPT desktop app, coding tool Codex and browser into one "superapp." The company expects the consolidated product to align its employees around a single vision.

Updates to follow as news develops.

Write to Berber Jin at berber.jin@wsj.com

(END) Dow Jones Newswires

March 24, 2026 15:53 ET (19:53 GMT)

Copyright (c) 2026 Dow Jones & Company, Inc.

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