- ISG said new research finds CRM software is shifting from record-keeping toward AI-enhanced automation and orchestration across marketing, sales and service teams.
- The report said agentic AI is emerging in CRM to plan and execute actions within defined parameters, extending earlier AI features such as predictive scoring and service routing.
- ISG predicted that through 2027, more than 50% of enterprises will be unable to deploy the latest AI technology for sales, customer service and partner relationships because processes and system designs are outdated.
- The 2026 Buyers Guides for CRM ranked and rated 52 software providers, and assessed 21 providers in the core CRM guide across five platform categories.
- Across the CRM, partner relationship management, digital commerce and sales engagement guides, Salesforce and Oracle were the top two Overall Leaders in all platform categories, while HubSpot ranked third in six platform categories.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. ISG - Information Services Group Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202603271011BIZWIRE_USPR_____20260326_BW732348) on March 27, 2026, and is solely responsible for the information contained therein.
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