Spotify publishes “Sound-On Era” report on evolving consumer audio engagement trends

Reuters04-01
<a href="https://laohu8.com/S/SPOT">Spotify</a> publishes “Sound-On Era” report on evolving consumer audio engagement trends
  • Spotify released “The Sound-On Era,” a research report on shifting consumer audio behavior and implications for advertisers.
  • Study drew on insights from more than 5,000 consumers.
  • Research also included 105 advertisers.
  • Report adds input from 30 experts.
  • Findings flag AI-driven change in communication as voice re-emerges as primary interface, repositioning audio as more central to media strategy.


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