By Adam Clark
Nvidia was edging up early on Tuesday. The chip maker has added Apple to its roster of big-name customers but details are still scarce on exactly how big a deal it could be.
Nvidia shares were up 0.9% at $210.44 in the premarket. That's a relatively muted reaction to the news that Apple will use Nvidia's graphics-processing units for at least part of the artificial-intelligence revamp, which the iPhone maker announced on Monday.
Apple normally prefers to use its own processors wherever possible and has been a notable holdout against the wave of investment in AI infrastructure which has made Nvidia's the world's largest company.
Part of the reason for the minimal share-price move could be that Apple is accessing Nvidia's hardware via the cloud-computing services of Google rather than buying the chips directly. That might indicate it won't result in significant new orders, at least for the time being.
"We are collaborating with Google and NVIDIA to run new Apple Intelligence workloads on Google Cloud, extending our industry-leading PCC [private cloud compute] privacy commitments to third-party data centers for the first time," Apple said in a statement on Monday.
Still, the choice of Nvidia hardware to run even some of Apple's AI services is welcome validation that Nvidia's chips still play a leading role in the sector, in the face of increasing competition from customized processors and central-processing unit specialists such as Intel and Advanced Micro Devices.
Write to Adam Clark at adam.clark@barrons.com
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June 09, 2026 07:09 ET (11:09 GMT)
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