Lately, the company has been focused on user-focused strategy and advancements in artificial intelligence. Its focus on user engagement resulted in Taobao and Tmall witnessing a significant increase in monthly active users during the fiscal second quarter of 2025. This led to an increase in Gross Merchandise Value (GMV) on these platforms. Moreover, The number of 88VIP members, a loyalty program for high-spending customers, grew to 46 million, indicating strong customer retention and engagement. Alibaba Group Holding Limited (NYSE:BABA) generated RMB236,503 million (US$33,701 million) in revenue during the quarter, indicating an increase of 5% year-over-year.
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