Why The iPhone SE Can Change The Smartphone Market

The iPhone SE is expected to be priced between $479 and $499 for the entry-level model (depending on Apple’s storage choice). Android has the run of the market that sits in this $450-$550 price range, with Google’s launch of the Pixel 6a in the summer of 2022, a few months after the then-current iPhone SE 2022 model, leading the charge.

The competitive nature of the space has seen significant advances in all areas. Many handsets come with flagship-leading chipsets, multi-lens cameras, fast refreshing displays, long battery life, and the latest software advances. Yet every Android manufacturer follows the same path. Where is the disruptor that can stand up and say there is a different way of thinking about this price point?

That would be the iPhone SE.

iPhone SE4 Set to Launch: Can It Revive Sales Momentum?

Renowned analyst Ming-Chi Kuo pointed out that the iPhone SE4 is expected to ship approximately 12 million units in the first half of this year and 10 million units in the second half, slightly outperforming previous SE models, which had an annual shipment of around 20 million units. This will not only help mitigate the impact of the off-season on shipments but also promote the penetration of Apple’s smart devices. ---------------- Can iPhone SE4 help revive sales momentum? Will Apple push to $250 or pullback first?

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