$MINISO Group Holding Limited(

$MINISO Group Holding Limited(MNSO)$ has achieved high-quality growth through its IP strategy and global expansion, with 2024 revenue reaching RMB 17 billion, a 23% YoY increase.

Overseas markets contributed nearly 40%, with strong performance in the U.S. and Indonesia. The domestic market remained resilient, while online and O2O businesses saw rapid acceleration.

Looking ahead to 2025, MINISO aims to deepen localization, enhance product innovation, and optimize cost structures to navigate macroeconomic challenges. As a rising global IP retail leader, its long-term investment potential is highly compelling!

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