๐๐๐Asia's love affair with tea continues with the explosive growth of $MIXUE GROUP(02097)$ and $Chagee Holdings Limited(CHA)$ 's forthcoming IPO to list on Nasdaq. After the overwhelming successful IPO of Mixue , I believe that Chagee's IPO will be just as successful as Mixue.
Chagee catapults to be the 2nd largest tea brand after Mixue. Chagee's goal is to serve tea lovers in 100 countries , generate 300,000 employment opportunities worldwide and in the process it aims to deliver 15 billion cups of freshly brewed tea annually.
From its humble beginnings in Yunnan China, Charge has established itself as one of the leading international tea beverage companies with over 6,000 stores worldwide today.
Chagee has shown impressive annual revenue of 12.4 billion RMB even beating well known brands like Chaibaidao and Gu Ming . Its net profit reached 2.515 billion RMB and has a net profit margin of 20.3%. That is even better than Mixue's 18.7%.
I was recently in Guangzhou and have seen first hand how popular Chagee is - long queues with eager customers wanting a taste of the freshly brewed tea especially the very popular Jasmine Green Tea Latte .
Founder and CEO Junjie Zhang created Chagee in order to modernise tea drinking . He said he was inspired by the success of international coffee companies such as Starbucks.
I would be interested to find out more about Chagee's forthcoming IPO. Chagee is preparing to open its very first US store in Westfield Century City Mall in Los Angeles in spring . If it is successful, it may start a new tea drinking mania in the US .
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