Bawang Tea Princess IPO: Chinese Tea Brand Enters Global Market
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Listed Chinese Tea Drink Companies Similar to Ba Wang Tea Princess
NaiXue's Tea $NAYUKI(02150)$
Listing Location: Hong Kong Stock Exchange $HKEX(00388)$
Listing Date: December 2021
Market Value: Once valued at nearly HKD 34 billion, the stock price has now dropped to HKD 0.94 (as of the close on April 8), with a market cap of only HKD 1.603 billion.
Brand Positioning: As the "first new-style tea drink stock," NaiXue's Tea is positioned at the high end, focusing on product quality and consumer experience.
Cha Bai Dao $CHABAIDAO(02555)$
Listing Location: Hong Kong Stock Exchange $HKEX(00388)$
Listing Date: April 23, 2024
Market Value: The market value shrank by about HKD 7 billion on the first day of listing, and the current stock price has halved from the issue price.
Brand Positioning: Cha Bai Dao mainly targets the mid-to-low-end market, with a wide variety of products and affordable prices, focusing on cost-performance ratio.
Gu Ming $GUMING(01364)$
Listing Location: Hong Kong Stock Exchange
Listing Date: February 12, 2025
Market Value: The stock price doubled within a month of listing, showing a strong performance.
Brand Positioning: Gu Ming mainly focuses on attracting consumers with a price range of HKD 10–20, and has a large number of stores with a high market share.
Listing Location: Hong Kong Stock Exchange
Listing Date: Early 2025
Market Value: The IPO in Hong Kong triggered a subscription boom, with the market cap quickly exceeding HKD 15 billion after listing.
Brand Positioning: Mixue Group's "Mixue Bingcheng" is the largest ready-to-drink tea drink brand in China, occupying the market with a low-price, high-cost-performance strategy, and actively expanding into overseas markets.
Companies in the Process of Going Public
Auntie's Tea
Listing Location: Hong Kong Stock Exchange
Listing Progress: Currently in the process of going public in Hong Kong.
Brand Positioning: Auntie's Tea attracts young consumers with fashionable and personalized tea drink products, focusing on brand innovation and market expansion.
Cha Yan Yue Se
Listing Location: Not yet determined, but reports suggest it is planning to go public in the United States or Hong Kong.
Brand Positioning: Cha Yan Yue Se is known for its unique tea drink culture and product flavors, focusing on the cultural connotations of the brand and consumer experience.
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