Tesla Vs. BYD: Tesla Brand 'Destruction' Takes Toll As Fast-Charging Rival Booms

EV_Dig
04-14

$Tesla Motors(TSLA)$ and $BYD Co., Ltd.(BYDDY)$ are the world's largest electric-vehicle makers.

In 2022, China EV and battery giant BYD's vehicle sales raced ahead of Tesla's and are now well more than twice as high, three times as much in Q4 2024. For all-battery electric vehicles (BEVs), BYD has seized the crown in the past two quarters.

BYD sales topped one million in Q1, up sharply vs. a year earlier, with the China EV giant giving bullish preliminary net income figures. Tesla deliveries were the worst in years, missing already-lowered estimates as Elon Musk's political persona and work with the Trump administration damage the brand. First-quarter earnings are on the horizon.

Tesla stock skyrocketed in late 2024, following bullish Musk comments and Donald Trump's election win But shares have sold off sharply in 2025 as sales tumble and worries that self-driving deadlines will be missed again.

Meanwhile, BYD is up strongly this year amid its move to roll out autonomous-driving tech across its lineup, unveiling superfast charging technology and continued strong growth.

Tesla Vs. BYD Sales

Tesla delivered 336,681 EVs in Q1, down 13% vs. a year earlier and the lowest since Q2 2022. They fell 32.1% vs. Q4's record 495,570 EVs

Tesla vs. BYD in total electric vehicle salesTesla vs. BYD in total electric vehicle sales

. Q1 deliveries once again missed analyst estimates, which had been cut substantially during the quarter.

Tesla China sales appeared to edge higher vs. a year earlier, but those tend to be lower margin. U.S. and European sales have tumbled on Musk's brand woes.

Cybertruck deliveries appeared to slow yet again in Q1, even with the Cybertruck becoming eligible for the $7,500 tax credit. Overall sales of the Model S, X and Cybertruck were just 12,881.

Tesla also deployed 10.4 gigawatt-hours of energy storage products in Q1, down slightly vs. Q4's record 11 GWh but up 156% vs. a year earlier.

Meanwhile, BYD sold 1,000,804 EVs in the seasonally slow Q1, down 34.3% vs. Q4's record 1,524,270 vehicles. But they jumped 59.8% vs. a year earlier. Exports and overseas sales, which tend to be higher margin, rose sharply.

Plug-in hybrids continue to lead, but passenger BEV sales were 416,388, easily beating Tesla for a second straight quarter. Also, BEVs accounted for 44% of BYD's total EV sales, the highest share since Q1 2024. Fast-charging models may help BYD's BEV sales in particular.

New Tesla Model Y, Cybertruck

Tesla began deliveries of the new Model Y in China on Feb. 26, with the U.S. and Europe following in early March.

The new MY has a clearly different front and back, with a light bar similar to that of the Cybertruck, as well as many other EVs.

A Model 3 revamp in late 2023, like the Model S and Model Y updates, didn't provide much of a sales boost. Those refreshes had some real internal improvements but barely perceptible exterior changes.

Tesla is already offering cheap financing for the "Juniper" Model Y. A special-edition Model Y Launch series carried a big premium in Europe and especially the U.S., where FSD was included.

The U.S. recently rolled out a cheaper variant, which doesn't include FSD, at the start of Q2. But wait times for the new Model Y are low.

As for the Cybertruck, Tesla in early April introduced a new, lower-priced variant at $69,990. It has slightly lower range but slower acceleration and a variety of features removed or downgraded.

Tesla's 'Affordable' EV

The EV giant in 2024 ditched long-touted plans for a "next-generation" EV and "revolutionary" manufacturing. Tesla now plans "affordable vehicles," using existing production lines.

Recent reports suggest that the first "affordable" EV will be a stripped-down Model Y, perhaps slightly smaller. It would likely have fabric interiors, no second-row screen and other cost savings. Bulls had hoped for at least a new form factor, such as a hatchback. The reports suggested the cheaper Model Y could come in late 2025 or perhaps 2026.

Tesla has said it expected output of the "affordable" vehicle starting by midyear, but that would suggest mass production in late 2025 or later

It's unclear how a low-end EV might fare outside the U.S., without IRA credits. There are many small EVs in Europe and especially China, where a quality ride can go for well under $25,000 or even $15,000. The BYD-led push to make driver-assist features standard on cheap EVs is another issue for an "affordable" Tesla EV.

Tesla's EV pipeline is rather thin, raising concerns about demand in 2026 and beyond. Tesla touted a Cyber

As for the Tesla Semi, the EV giant has delivered a few dozen to $Pepsi(PEP)$ . A few more customers, including $Wal-Mart(WMT)$ , had taken possession of at least one Tesla Semi. But it's still unclear what the specs and price for the EV big rig are, though there are recent indications that the price tag has gone up substantially. Tesla recently said it expected mass production in 2026, but Semi timelines have often slipped by a factor of years.

BYD Expansion

BYD leads Tesla in BEV salesBYD leads Tesla in BEV sales

BYD sells BEVs and PHEVs from around $10,000 to $150,000, including its premium Denza, FangChengBao and Yangwang brands, with a steady stream of new or upgraded models.

Its hybrid system offers a touted 2,100 kilometers (1,305 miles) in combined battery-and-gas range.

Improved driver-assist systems and faster charging also are expanding to more of BYD's lineup.

Overseas sales are surging, a trend that will likely continue. Export logistics have improved, in terms of ships and rail, with several more roll-on/roll-off ships coming into service this year.

BYD's Thailand plant, its first full-assembly plant outside of China, is still ramping up, and will export some vehicles to neighboring countries. There's also a knockdown plant in Uzbekistan, which puts together partially assembled vehicles.

A Brazil factory is due to open soon. The EV giant will have a Hungary plant up and running by early 2026. BYD also is building or plans to build factories in Indonesia, Turkey, Cambodia and Pakistan.

Turkey has a customs union with the EU. That, along with the Hungary plant, will be two factories for Europe. The Cambodia and Pakistan plants will likely be knockdown plants.

The EV giant had been looking to choose a Mexico site. However, both Trump and Beijing have concerns.

India's government recently blocked yet another effort by BYD to set up a major assembly plant in the country.

BYD makes EV buses in California but says it has no plans to enter the U.S. passenger EV market, amid import tariffs and political opposition. However, Trump has said he wants Chinese EV makers to build cars in the U.S.

Tesla Batteries

Tesla traditionally has not mass-produced its own batteries. For lithium-ion batteries, its joint venture partner Panasonic makes the cells and Tesla packages them. It also buys lithium-ion batteries from South Korea's LG. Tesla also buys a lot of lithium iron phosphate (LFP) batteries from China's CATL as well as some LFP batteries from BYD.

Tesla is working on 4680 batteries, first touted at the 2020 Battery Day. The 4680 batteries are standard lithium-ion chemistry, but the EV giant claimed the larger form factor offers the potential for various benefits and cost savings. Tesla's 4680 production has picked up.

Tesla reportedly has made progress on the "dry cathode" problem that should make mass production more viable. But, five years after Battery Day, 4680 batteries aren't at the forefront.

Tesla does get some IRA tax credits from making its own batteries.

Tesla is a major battery storage provider, though it gets its batteries from CATL and BYD.

BYD's Blade Battery, Fast Charging

BYD, meanwhile, is one of the world's largest EV battery makers. Its Blade batteries are a specialized form of lithium ferrous phosphate (LFP) or lithium iron phosphate batteries. BYD supplies third-party EV makers, including Xiaomi, XPeng's Mona subbrand, Nio's Orvo brand and Toyota in addition to Tesla.

Meanwhile, BYD on March 17 unveiled its 1,000-kilowatt superfast charging technology, twice the charging power of Tesla's V4 Supercharger. It can charge at 2 kilometers per second, providing essentially a full charge in roughly five minutes.

Fast charging is a game-changer for EV adoption, eliminating concerns about long waits and range anxiety.

BYD also has launched of the high-powered BYD Han L sedan and Tang L SUV, the first models that support charging up to 1,000 kW. BYD's Super e-Platform includes Blade batteries that support ultra-fast charging, high-performance electric motors, and a new generation of silicon carbide power chips.

For the first time, BYD is setting up its own charging network, rapidly setting up superfast chargers for the Han L, Tang L and future models.

Fast charging could be a huge boon to BYD's brand and sales, especially BEVs.

Tesla Full Self-Driving

Around Thanksgiving 2024, Tesla began rolling out FSD v13, which is only available to vehicles with Hardware 4.0.

FSD v13 does appear to show a modest boost increase in miles per critical disengagement. But the unofficial FSD Community Tracker, endorsed by Elon Musk several times, signals it's a long way from even approaching robotaxi status.

Musk said on the Q4 earnings call that Tesla will begin paid robotaxi rides in Austin, Texas, this June. But he's said for years that Tesla would achieve self-driving "this year" or "next year."

At the late 2024 Tesla robotaxi event, Elon Musk showed off the two-seat Cybercab, with no steering wheel. Musk expects the Cybercab price tag will be below $30,000, with production starting "before 2027." However, Cybercab obviously needs true self driving to be sold. And it's unclear if the revolutionary "unboxed" manufacturing process has been solved

Tesla in late February rolled out some more driver-assist features in China. But the new offerings don't match U.S.-based FSD. It appears that Tesla still needs to get a license to introduce FSD.

Tesla has hoped for a burst of FSD subscriptions and EV sales from a China launch. But BYD and other China EV makers making Level 2 ADAS standard will limit how much the U.S. giant can charge for FSD in China, if anything.

The Tesla FSD price is $8,000 in the U.S., down from a peak of $15,000. The FSD subscription price is $99 a month.

On the Q4 earnings call, Tesla conceded EVs running Hardware 3.0 won't achieve FSD, despite Musk's past pledges that they were "hardware ready." Tesla had previously promised that it would upgrade HW3.0 vehicles if they couldn't achieve self-driving.

Tesla could introduce Hardware 5.0 later this year.

BYD Self-Driving

BYD has been spending massively on driver-assist and smart-car software, racing to catch up to industry-leading peers and to lower the costs.

On Feb. 10, BYD announced that it was rolling out Level 2 driver-assistance systems across its lineup.

All models above 100,000 RMB ($13,688) will come standard with L2+ ADAS, even the Seagull, which starts below $10,000.

More-expensive BYD EVs and premium brands will get more advanced ADAS, with many featuring lidar.

Along with fast charging, the smart-car push could be a big selling point and enhance the brand significantly. It's generally assumed that BYD's system will have relatively low ADAS component costs, making it hard for rivals to keep pace. Several rivals have already announced ADAS will come standard.

Tesla's Other Businesses

Tesla has its own Supercharger network in its markets. That's key in the U.S., where charging facilities are limited.

Tesla has deals with most automakers for access to Superchargers in the U.S. They are adopting the charger standard that Tesla uses. Those deals, and some related charging subsidies, will boost revenue.

But they reduce Tesla's charging moat in the U.S., which encouraged people to buy its EVs.

Tesla also has a solar installation business, but it's been struggling for years.

Tesla also is pursuing a humanoid robot, Optimus, with Musk saying he expects it to be a multitrillion-dollar business, with sales beginning in the first half of 2026.

"We should be thought of as an AI or robotics company," Musk has told investors. "If somebody doesn't believe Tesla is going to solve autonomy, I think they should not be an investor."

BYD's Other Businesses

BYD, notably, makes its own chips. That, along with in-house batteries and other vertical integrations, helps make BYD a low-cost EV maker.

The EV and battery giant also has solar operations.

BYD Co. is largely known for its BYD Auto operations. BYD Electronics, which accounts for an increasingly smaller share of overall revenue, is involved in mostly low-margin businesses such as smartphone components and assembly, including for the Apple iPhone. But margins are improving there as well.

EU Hikes Tariffs On Chinese EVs

The European Union now imposes additional tariffs of up to 35.3% on Chinese BEVs. That's on top of prior 10% duties.

Specifically, the EU will impose an extra 17% tariff on BYD's BEVs. But the new duties don't apply to PHEVs, a big plus for BYD. The upcoming Hungary and Turkey plants will let BYD sidestep EU tariffs altogether in the future.

The EU only imposes a 7.8% extra tariff on Tesla's China made-vehicles. Tesla Shanghai exports the Model 3 to the EU.

The EU and China are in talks to remove the new BEV tariffs, in part due to Trump tariffs on Europe.

Trump Election Impact

Elon Musk was a huge supporter of Donald Trump's election bid, contributing hundreds of millions of dollars and actively campaigning with him. There was widespread hope that the Trump administration would help Tesla. The president has rolled back fuel-economy standards, which has a mixed impact. Getting rid of the $7,500 tax credit on EVs would be a negative for Tesla in the short run. Trump's team reportedly wants a federal framework for self-driving vehicles, something Musk has argued for. But regulation isn't the main hurdle for Tesla robotaxis, which face no restrictions in states such as Texas and Florida.

Trump tariffs on autos may help Tesla, because its U.S. EVs are largely made in the U.S., while rivals face higher costs and shortages. But Canada has cut off Tesla from EV rebates, with the U.K. mulling a similar move.

Meanwhile, Musk's high-profile role in the Trump administration — along with his political comments regarding the U.S., U.K., Germany and Ukraine — appear to be further eroding Tesla's brand in the U.S. and Europe, especially with groups most likely to buy an EV.

Massive Trump tariffs on Chinese goods won't have much impact on BYD directly but could hit China's economy. Tesla's China sales also could be hurt. And there's always the potential for patriotic boycotts or various government action against the EV maker.

The 145% tariff on Chinese goods will impact Tesla Energy's CATL battery imports.

Tesla Earnings

In the fourth quarter, Tesla earnings rose 3% vs. a year earlier while revenue edged up 2% to $25.7 billion, the second straight quarter of year-over-year gains. But those missed views. Also, earnings would have fallen significantly without the inclusion of an unrealized gain from Tesla's bitcoin holdings.

After a surprise jump in Q3, gross margins sank to 16.3%. Auto gross margins excluding regulatory tax credits tumbled to a multiyear low of 13.6%, well below views. Tesla Energy margins were still high, but came down significantly.

On the Q4 call, Musk did not repeat his forecast for 20%-30% delivery growth in 2025 and generally signaled that the EV business would be lackluster yet again this year. There was still nothing concrete about "affordable" vehicles.

Instead, the focus was almost entirely on optimism about self-driving and the Optimus robot.

In the wake of Tesla's poor-quality Q4 earnings, minimal guidance and  weak sales to start the year, analysts have slashed 2025 EPS targets considerably.

Tesla will report Q1 earnings on April 22. Analysts now see flat EPS vs. a year earlier, though many recent forecasts point to a decline.

BYD Earnings

BYD's Q4 earnings soared 68%, slightly above views. Sales swelled 48% to $37.7 billion, the third straight quarter of accelerating growth.

Net income soared 73% in local currency terms.

BYD's gross margin fell to 17.01% from Q3's 21.89%, reflecting higher operating costs due to new accounting standard. It was up from a revised 15.76% a year earlier. BYD Auto's gross margin is higher

R&D and capital spending costs continue to climb rapidly.

BYD recently gave preliminary Q1 net income up 86% to 118.9% vs. a year earlier in local currency. At the high end, that would roughly equal to what analysts are expecting for Tesla.

Full Q1 results will be released later this month.

Tesla Stock Technicals

Tesla stock is down 37.5% so far in 2025 as of April 11, one of the worst performers in the S&P 500.

From an April 2024 low of 138.80, Tesla stock skyrocketed to 488.54 on Dec. 18. Most of that came after Q3 earnings — with Musk making bullish forecasts about Q4 sales, 2025 growth and robotaxis — but especially after Trump's election.

Shares round-tripped postelection gains and fell for nine straight weeks. TSLA rebounded from 2025 lows recently, but is still below the 200-day line.

Concerns about Tesla's growth and robotaxis as well as fears about Musk's focus and impact on Tesla's brand image have taken a toll on TSLA stock.

BYD Stock Technicals

BYD stock is up 41.1% in 2025 as of April 11, rebounding from the 50-day line and back toward record highs. Shares skyrocketed in February on self-driving moves, and have bounced back after tumbling in late March to early April. Analysts are raising price targets, in part on expectations for surging EV sales through 2026 and beyond.

BYD, listed in Hong Kong and Shenzhen, trades over the counter in the U.S. Its U.S. shares often have mini-gaps as well as opening-trade mini-spikes or tumbles before settling down.

Tesla Vs. BYD Market Cap

Tesla has a market cap of $811.6 billion as of April 11. That's still far above BYD's $131.2 billion.

Tesla Stock Vs. BYD Stock

BYD sells far more EVs than Tesla, and has grabbed the lead in BEVs. More broadly, BYD in many ways is the EV maker Tesla has claimed or aspired to be. BYD makes its own batteries and chips, and sells those batteries to third parties such as Tesla. Musk has talked about making a $25,000 Tesla, though he recently dismissed the idea. BYD makes EVs profitably at far below $25,000.

Tesla's pipeline is thin. The Cybertruck appears to be a money loser with sluggish demand. The Model Y refresh is here, but will it provide a lasting sales boost?

BYD has entered most of the world outside of the U.S., with overseas sales soaring in 2025. Its model lineup continues to expand dramatically, with big moves upscale and adding tech to its more-affordable offerings.

BYD's broad lineup and next-generation hybrid system means it's reaping the benefits of a global shift toward PHEVs. Fast-charging could swing the scales back toward BEVs.

Tesla stock surged on Trump's election and optimism about tech breakthroughs, but has given up those gains amid concerns about the actual business, doubts about Musk's latest self-driving deadlines and further brand erosion. BYD stock, meanwhile, has soared on its own driver-assist and charging efforts, and expectations that sales will continue to boom.

Keep your eyes on the BYD and Tesla rivalry, as well as the pros and cons of Tesla stock vs. BYD stock.

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