Lei Jun's ability to make a breakthrough in the two huge consumer markets of mobile phones and cars is absolutely inseparable from his marketing strategies. At the very beginning, he successfully imitated Steve Jobs by wearing jeans and T-shirts, and he was given the nickname Later, he catered to the "diaosi" culture and loudly declared that those who win over the "diaosi" (a term originally referring to ordinary people with limited economic resources, often used in a self-deprecating way in Chinese internet culture) will rule the market. Through the strategy of creating artificial scarcity, he attracted a large number of users. All of the above are the means of Lei Jun's success. Here, we have to admire Lei Jun's marketing capabilities. There should be no one in China who understands marketing better than Lei Jun.
Comments