Compared to its competitor $MIXUEGROUP(02097)$ Chagee offers a more premium experience with higher quality ingredients and a wide range of healthier choice.
Mixue's focus is on affordability and accessibility. Can Chagee's IPO match the extraordinary success of Mixue's IPO in Hong Kong? Mixue's share price has surged over 80% since its IPO in February this year.
Chagee's business in China is doing very well. It has 6,440 tea houses, 97% of which are in China at the end of 2024. This is up 83% compared to 2023. Net Revenues rose 167.4% year on year to just under USD 1.7 billion. Net income rose to USD 344 million.
Chagee has expanded its outlets in South East Asia with stores in Singapore, Malaysia and Thailand as well as Hong Kong and Indonesia. Chagee has an ambitious goal to have its presence in 100 countries and aims to sell 15 Billion cups a year. It now operates 4500 stores globally.
From its humble beginnings in the Yunnan province, it is amazing how Chagee has grown so rapidly. Its signature offering - the Jasmine Green Milk Tea is very popular with over 230 million servings sold annually.
I am keen to find out Chagee will fare at its IPO before deciding on whether to invest in this stock.
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