It is true that generally retail investors tend to avoid high-priced stocks. But from theoretical perspective, a high stock price per share does not mean it is ‘expensive’. It is the sum of money allocated per trade that matters. Buying 1 share of a $1,000 stock that goes up 10% earns $100. Buying 10 shares of a $100 stock with the same 10% gain also earns $100. Thanks
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