Selling Google (Alphabet) shares today could be justified by growing regulatory risks, including antitrust lawsuits in the U.S. and EU that could lead to fines or forced structural changes. The digital ad market, its core revenue driver, is facing increased competition from TikTok, Amazon, and Apple. Slower growth in Google Cloud compared to rivals may also concern investors. Rising expenses in AI, R&D, and speculative projects like Waymo could pressure margins. Additionally, the overall tech sector remains sensitive to interest rate hikes and economic slowdowns. If the stock has recently surged, locking in profits now might appeal to short-term traders or range-based investors.
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