$MIXUE GROUP(02097)$ $POP MART(09992)$ Pop Mart hitting fresh highs hurts because I saw the fandom growing—but still didn’t buy.
IP Goldmine: They figured out how to turn blind-box toys into high-margin, recurring revenue. Every character they launch turns into an instant collectible frenzy.
Retail-as-Experience: It’s not just a product—it’s a vibe. The vending machines, the flagship stores, the online hype... they nailed Gen Z psychology.
Overthought It: I kept thinking, “This can’t last.” But it’s not just hype—it’s a lifestyle brand now. And they’re expanding globally, especially in Japan and Southeast Asia.
Honestly, I regret not trusting the emotional side of consumer spending. People love dopamine. Pop Mart sells it in tiny boxes—and I missed the ride.
Comments