$CHA Chagee Holdings: A Rising Star in the Global Tea Market

I just got in on $CHA Chagee Holdings, my thoughts so far:

A decade ago, Chagee began as a single teahouse in Yunnan. Today it runs thousands of chic, white-brick cafés that serve cold-brewed oolong in perfume-style bottles.

Investors like the storyline: when the company rang the Nasdaq bell in mid-April, the stock opened well above its offer price and briefly tagged a multibillion-dollar valuation.

What’s working: Fly-wheel expansion. 2024’s store count swelled into the mid-six-thousands, powered largely by franchisees rather than corporate capex.

Chagee sits at the “new-style tea” end of the spectrum: higher price point than the grab-and-go stalls and a calmer vibe than the neon milk-tea chains.

Its first overseas stores (from Kuala Lumpur to Vancouver) are a test run for a wider push at a moment when global taste for bubble-style beverages is rising—and Western investors have limited pure-play options.

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