Max87
05-23

$Baidu(BIDU)$  $BIDU-SW(09888)$  Although analyst has been expecting Baidu's ad-business to drag down overall performance, JPMorgan's latest report suggest a macro improvement in overall China & the region should improve Baidu's ad-business outlook. China's opening up to the world via business & open visa tourism would bring enhanced demand to China. With that many tourist in China who are used to Google, BIDU should capture the opportunity by designing it's app towards them eg. Offering a language option upon opening the app. An inward looking strategy with a market you no longer control is not smart. If foreigners uses BIDU, Businesses would have the incentive to contribute to BIDU content ecosystem.

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