if the 25% tariff becomes reality, Apple could face significant margin pressure unless it shifts production or passes the cost to consumers.
Short-term, we might see continued volatility in $AAPL as investors assess the risk of supply chain relocation and geopolitical tensions.
To stay competitive, I think Apple needs to:
1. Diversify manufacturing beyond China — India and Vietnam are good moves but need to scale faster.
2. Invest more in AI integration — especially with on-device intelligence to differentiate from competitors.
3. Push services revenue growth — to reduce reliance on hardware profits.
4. Strengthen ecosystem stickiness — like bundling iCloud, Apple One, or expanding Vision Pro use cases.
What do you guys think — is this tariff just political noise or a real turning point for $AAPL?
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