@Shyon @koolgal @SPACE ROCKET @LMSunshine @Aqa @rL @GoodLife99 @Universe宇宙 @HelenJanet
am not into these (I try not to be into this) as I know once I get them I would probably be putting them aside
Pop Mart provides excitement, Mixue Bingcheng offers social connection, and Laopu Gold delivers a sense of security — they all fulfill people’s psychological contract of “low cost, fast gratification, and high visibility.” This is the fundamental logic behind their explosive popularity. They all let consumers purchase a sense of identity at a very low threshold.
So, how much of your own spending do you think goes toward emotional value?
Do you think these three new consumer companies will continue to rise?
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