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High Margin Business: Is Beauty Product Your Choice?
Recently, US beauty giant e.l.f. Beauty announced its acquisition of Hailey Bieber's skincare brand, Rhode, for $1 billion. Meanwhile, Justin Bieber reportedly sold his nearly 300-song catalog to Hipgnosis Songs Capital for $200 million.
After last week’s earnings, ELF jumped 23% on the day. By contrast, Estée Lauder and other traditional brands have struggled to stay relevant.
Do you think Rhode is worth $1 billion—or is this another overhyped celeb brand?
Would you buy a product for identity and emotional value rather than function?
Is the beauty industry a high-margin business?
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