I definitely don’t think Rhode is worth $1billion. The cosmetic industry renews rapidly and it can be hard to get consumers’ loyalty. It does help with BLACKPINK using it and their fanbase can help propel the sales. This is similar to popmart. The thing is whether this can be sustained and whether more products will be introduced into the market like how popmart keeps introducing new toys.


I buy products only based on function. What is the point of getting the lip gloss that doesn’t suit me? Identity is not built on externals like what I use or wear or eat. I am confident in who I am.


The beauty industry is high margin as the materials don’t cost much but they can sold at a high value especially if it is popular with the masses.


I’m bullish on maogeping as it is the icon for China and the population is massive enough to support it. However, it needs to ensure that its leadership is sustainable and renewed with new ideas to propel the brand forward and maintain its relevance.