sounds like a stock worth monitoring. but I guess I won't be so aggressive and employ the wait and see approach
With slogans like “Banking shouldn’t punish the poor”, Chime offered no annual fees and no minimum balance penalties, processing transactions through partner banks while focusing solely on user experience.
Its viral growth came from a referral system similar to $PDD Holdings Inc(PDD)$ “invite to slash” model, and its reputation skyrocketed when it gave users early access to government stimulus payments during the pandemic.
Now, Chime has over 12 million active users, with 22% treating it as their primary bank, and customer acquisition costs have been halved.
And what’s your take on BNPL—convenient, or just a trap for overspending?
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