🔥 Google’s Q2 earnings drop next week — is $185 still a buy? 🤔
Alphabet ($Alphabet(GOOG)$ ) reports on July 23, and the market is leaning in hard with expectations for $93.75B in revenue and $2.25 EPS.
The stock has soared this year, but with AI competition heating up and regulatory heat rising, the question is simple: does this quarter seal its bullish case — or show cracks in the tech giant’s armor?
📊 The Q2 Setup Street consensus is betting on continued strength across Search and YouTube, with Google Cloud expected to deliver another solid growth quarter thanks to enterprise AI demand.
Analysts also expect margins to improve modestly as Alphabet continues cost discipline — think leaner headcount and smarter infra spend. Last quarter, $GOOGL beat on both top and bottom lines, with strong Cloud results lifting shares nearly 7% post-earnings. This quarter? Watch for ad momentum amid election-year spending and AI monetisation in Search snippets.
💸 Valuation & Price Debate
At $185, Alphabet trades at ~23x forward earnings — not cheap, but still a discount to $MSFT and arguably justifiable given the strength of its core business and improving profitability.
Bulls argue Google’s AI integration is underappreciated — especially Gemini’s rollout across Workspace, Pixel, and Search. Bears, however, point to the risk of YouTube growth slowing and margins peaking.
Compared to $META’s lower P/E and higher Reels momentum, some think $GOOGL may be slightly overowned.
🌍 Bigger Picture & Risks
From a macro view, the ad market has remained resilient, but headwinds exist: rising competition from OpenAI/Microsoft in Search, the European Union’s Digital Markets Act fines, and a still-ongoing DOJ case over advertising practices.
The wildcard? Whether Google’s AI strategy delivers durable revenue — or just defensive capex. If the company doesn’t show improving monetisation of AI features in core Search and YouTube, we could see a “sell the news” moment even on solid earnings.
📣 So what’s your take on $GOOGL? 💬 Will it smash Q2 and surge past $200 — or has the AI premium already been priced in? 📉 Drop your Q2 forecast and 6-month target below — are you buying before the print or watching from the sidelines?
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