Tesla’s classic volatility is back on full display—just days after disappointing earnings sent the stock tumbling, it’s rebounding with a 3% pop on news that it’s rolling out its long-awaited Robotaxi service in San Francisco this weekend. For anyone who’s followed Tesla’s narrative over the years, this feels almost routine: bad news sends the bears growling, but all it takes is one headline from Elon Musk about a game-changing product and the bulls come charging back in.

The Robotaxi story has been teased by Musk for years, always as the next big leap for Tesla beyond cars—“We’re not just a car company, we’re an AI and mobility company.” Now, with a real launch in a major US city, the market is suddenly refocused on Tesla’s enormous optionality. If the rollout goes smoothly and the tech actually delivers (big if, given all the regulatory and technical hurdles), Tesla could potentially rewrite the narrative not just for itself, but for the entire EV and autonomous vehicle space.

Of course, there’s still plenty of skepticism: previous promises have missed timelines, and the regulatory environment for robotaxis is anything but predictable. But if the service proves even modestly successful, Tesla’s ability to shift sentiment and draw attention to its non-auto ambitions will be on full display. For investors, the takeaway is simple: never count out Tesla’s ability to bounce back—especially when Musk has a new headline to drop.