How to Play BILI’s Q2 Earnings—Made Simple

2025 Q2 Earnings Preview:

• $Bilibili Inc.(BILI)$ Q2 results expected in line with forecasts, with total revenue up 20% year-on-year;

• Ad business up 17%, games up 60%, value-added services up 10%;

• Three new games coming in H2, but none are major titles;

• Ad business remains the key driver for H2 growth and profit improvement.

Earnings Preview Takeaway:

• Results should meet expectations—no big surprises in the numbers;

• Expected earnings move: 9.6%, trading range $22.5–$27.5.

Trading Strategy:

• No major negatives, so stock is unlikely to break below the range—ideal for selling puts;

• Consider selling puts before earnings, then closing them at the open on report day;

• No major positives, so a big post-earnings rally above the expected move is unlikely;

• If you hold shares, you can sell out-of-the-money calls for extra yield.

Reference Strikes and Expiry:

• Covered call strategy: $BILI 20250822 28.5 CALL$  (86% win rate)

• Put selling strategy: $BILI 20250822 22.0 PUT$  (89% win rate)