Brand name of equity counter creates the positive sentiment for investors indeed. In addition, the associated innovation and quality of its products need to be reviewed and improved continuously so as to keep up with the dynamic markets. A good example is Pop Mart indeed. Its products has more and more variants etc. creating the trend among the young/Z generation. Guess good marketing and advertising/social media play a large part as well in order to spread the news and trend of its products. But we need to be cautious in view of innovative products from other companies challenging Pop Mart in the longer term horizon. Cheers. [Smile]