How to Trade Alibaba Q1 Earnings—Made Simple

OptionsBB
08-22

2025 Q1 Earnings Preview (FY1Q26):

  • $Alibaba(BABA)$ Alibaba’s fiscal Q1 (calendar Q2 2025).

  • Food delivery business is performing well—Taobao Flash Sale hit a peak of 100 million orders in one day recently.

  • From early May to early August, Taobao app’s daily active users and total usage time jumped 19% and 30%, respectively.

  • Aggressive promotions are pressuring short-term profits—pre-tax profit expected to drop 15%.

  • Marketing spend expected to double to RMB 20B in July–September.

  • Cloud revenue should see an accelerated 22% YoY growth in Q1.

  • Total revenue up 3.9% YoY—slightly below consensus; profits much lower than expected.

Earnings Takeaway:

  • Margins are under pressure, but the market already expects this.

  • Food delivery losses are a short-term drag, but could drive traffic and revenue growth in the long run.

  • Losses expected to peak in July–September.

  • Cloud business is a potential bright spot.

  • Implied earnings move: 6.5%, range $112–$128.

Trading Strategy:

  • Major negatives are priced in and offset by positives, so a break below support is unlikely—ideal setup for selling puts.

  • Sell puts before earnings and close at the open on report day.

  • If you hold shares, you can sell out-of-the-money calls for extra yield/hedge.

Reference Strikes and Expiry:

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Comments

  • Mortimer Arthur
    08-22
    Mortimer Arthur
    Don't forget, they are still going to IPO Ant! $140's-$150.

  • Merle Ted
    08-22
    Merle Ted
    baba is rising didn't take long. patience pays!

  • jazzyxx
    08-22
    jazzyxx
    Great insights
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