$Apple(AAPL)$ I was traveling this weekend and not trading, and I stopped by an Apple Store on Sunday. It was packed. The prices are astronomical compared to a year ago, but it doesn't seem to matter to the buyers. They have money, whether it's given to them or earned in the stock market or elsewhere. Apple stock fell, but it's going back up — the sell-off was immaterial. And when their memory costs come down, they make more, since they certainly won't reduce prices. The best example is candy. Sugar prices go up, a Milky Way either gets more expensive or smaller. Sugar prices come down, Milky Way prices stay the same. Same logic applies to restaurant stocks.