Jessline
2022-12-06
$Alphabet(GOOGL)$ 

Alphabet's share price has recently been on an uptrend in the last month, having jumped 16%. However it is down 31% year to date. This is due to a broad sell off in technology shares. The tech heavy S&P500 has lost 20% of its value in 2022.

Alphabet reported earnings for 3Q22 with profits slipping amid what CEO Sundar Pichai called "economic headwinds".

In the most recent Q3 announcement, Alphabet is sharpening its focus on its Search and Cloud, powered by AI and new ways to monetise YouTube Shorts.

Even though Alphabet reported disappointing 3Q22 results due to a strong US dollar and increasing hesitancy in ad spending, I believe that advertising revenue growth will return to double digits levels in the years ahead. Another growth driver is Google Cloud. Alphabet was a late entrant to Cloud Computing unlike Amazon which had a 6 year headstart. But with laser focus on this sector, Alphabet will power its way ahead.

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