$老铺黄金(06181)$   Laopu Gold is still unfamiliar to many investors outside China. Unlike traditional gold jewelers, Laopu sells craftsmanship and brand value, not gold weight. Its fixed-price model reduces exposure to gold price swings and supports premium pricing. The company deliberately limits store expansion and focuses on top-tier locations. Long queues are treated as part of the brand experience, not an operational issue. Despite having far fewer stores than mass-market peers, Laopu delivers very high revenue per store, suggesting strong pricing power. This is a first-coverage view on the business model and long-term logic, rather than a short-term earnings story.