Amazon Unveils Revamped Alexa Powered by Generative AI
Amazon unveiled a revamped Alexa assistant powered by generative artificial intelligence. The new Alexa, called Alexa+, incorporates generative AI to store preferences, make reservations, connect to Amazon products, and more. This major overhaul of Alexa aims to make the voice assistant more conversational and improve user experience. The event also showcased competition from Apple and Google in the AI-enhanced voice assistant market. The new Alexa AI service can respond to multiple prompts and take actions for users without direct involvement. Amazon has invested billions in Alexa and hopes to drive sales on its e-commerce website.