中国直播带货网红薇娅和李佳琦背后的经纪公司打算上市

新浪财经2021-06-23

随着直播电商市场竞争加剧，中国两位最热门网红背后的孵化器正在为首次公开募股做准备。知情人士透露，“口红一哥”李佳琦背后的上海经纪公司美腕正在招聘一位首席财务官，为可能的美国上市做准备。其中一位知情人士说，合鲸资本和德同资本投资的这家公司考虑上市融资3亿美元。另据知情人士透露，中国第一网红薇娅所在的杭州谦寻文化也在计划IPO。这位不愿具名的知情人士说，得到马云的云峰基金支持的谦寻文化可能会在海外...

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blueline
2021-06-23
blueline
OK
HHKiang
2021-06-23
HHKiang
有幫助嗎？

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One of the people familiar with the matter said that the company invested by Whale Capital and Detong Capital is considering going public to raise $300 million.</p><p>According to people familiar with the matter, Hangzhou Qianxun Culture, where China's No. 1 Internet celebrity Wei Ya is located, is also planning an IPO. The person familiar with the matter, who asked not to be named, said that Qianxun Culture, which is backed by Jack Ma's Yunfeng Fund, may be listed overseas.</p><p>Live streaming e-commerce is one of the largest and most dynamic Internet fields in China, and these two IPOs are expected to further stimulate the blowout of this industry.<a href=\"https://laohu8.com/S/BABA\">Alibaba</a>Live streaming e-commerce, which was pioneered as a marketing tool in 2016, has evolved from an online version of TV shopping to a mashup of 24-hour high-quality entertainment, funny funny and promotional gimmicks, with Chinese characteristics, generating $149 billion in sales every year. Top influencers like Wei Ya and Li Jiaqi have become celebrities with hundreds of millions of followers, but the financial and business structure of the industry is still in its infancy.</p><p>Both companies are at an early stage of listing consideration, and there is no guarantee that Qianxun and Meiwrist will continue their listing plans. The reporter repeatedly sought comment from American Wrist, but there was no response; Qianxun declined to comment.</p><p>Wei Ya and Li Jiaqi are among the most successful e-commerce Internet celebrities in China. According to the data of iiMedia Consulting, their total sales last year reached 53 billion yuan. Li Jiaqi is said to have sold 15,000 lipsticks in just five minutes, while Wei Ya helped<a href=\"https://laohu8.com/S/PG\">Procter Gamble</a>、<a href=\"https://laohu8.com/S/TSLA\">Tesla</a>Wait for multinational companies to bring their goods to Chinese consumers. She even launched a small rocket into space-in a live broadcast last year, she helped Wuhan Aerospace Science and Industry Rocket Technology Co., Ltd. produce and sell this rocket.</p><p>As competition intensifies, these companies are looking to flesh out their capital resources. There were around 28,000 such brokerage firms in China at the end of 2020, compared to just 160 in 2015. With Kuaishou,<a href=\"https://laohu8.com/S/DYIN\">Douyin</a>With the rise of short video platforms, new online celebrities emerge in endlessly. Even once-hit movie stars like Fan Bingbing and corporate executives like Xiaomi's Lei Jun have turned to live streaming to sell their products.</p><p>The growth of live streaming e-commerce in China is also slowing down. According to data from iiMedia Consulting, the industry will grow by 122% year-on-year in 2020, but it may only grow by 25% this year, both far lower than the 600% in 2018.</p><p>For brokerage firms looking to go public, success depends on the popularity of influencers. China's first online celebrity incubation stock, supported by Alibaba<a href=\"https://laohu8.com/S/RUHN\">Ruhan Holdings</a>Since its listing, the market value has dropped by about 70%. The stock was delisted in April.</p>","source":"sina_symbol","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>The brokerage company behind Chinese live streaming Internet celebrities Wei Ya and Li Jiaqi plans to go public</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThe brokerage company behind Chinese live streaming Internet celebrities Wei Ya and Li Jiaqi plans to go public\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">新浪财经</strong><span class=\"h-time small\">2021-06-23 00:53</span>\n</p>\n</h4>\n</header>\n<article>\n<p>The incubator behind two of China's hottest influencers is gearing up for an initial public offering as competition in the live streaming e-commerce market intensifies.</p><p>According to informed sources, Meiwrist, the Shanghai brokerage company behind Li Jiaqi, the \"Lipstick Brother\", is recruiting a chief financial officer to prepare for a possible US listing. One of the people familiar with the matter said that the company invested by Whale Capital and Detong Capital is considering going public to raise $300 million.</p><p>According to people familiar with the matter, Hangzhou Qianxun Culture, where China's No. 1 Internet celebrity Wei Ya is located, is also planning an IPO. The person familiar with the matter, who asked not to be named, said that Qianxun Culture, which is backed by Jack Ma's Yunfeng Fund, may be listed overseas.</p><p>Live streaming e-commerce is one of the largest and most dynamic Internet fields in China, and these two IPOs are expected to further stimulate the blowout of this industry.<a href=\"https://laohu8.com/S/BABA\">Alibaba</a>Live streaming e-commerce, which was pioneered as a marketing tool in 2016, has evolved from an online version of TV shopping to a mashup of 24-hour high-quality entertainment, funny funny and promotional gimmicks, with Chinese characteristics, generating $149 billion in sales every year. Top influencers like Wei Ya and Li Jiaqi have become celebrities with hundreds of millions of followers, but the financial and business structure of the industry is still in its infancy.</p><p>Both companies are at an early stage of listing consideration, and there is no guarantee that Qianxun and Meiwrist will continue their listing plans. The reporter repeatedly sought comment from American Wrist, but there was no response; Qianxun declined to comment.</p><p>Wei Ya and Li Jiaqi are among the most successful e-commerce Internet celebrities in China. According to the data of iiMedia Consulting, their total sales last year reached 53 billion yuan. Li Jiaqi is said to have sold 15,000 lipsticks in just five minutes, while Wei Ya helped<a href=\"https://laohu8.com/S/PG\">Procter Gamble</a>、<a href=\"https://laohu8.com/S/TSLA\">Tesla</a>Wait for multinational companies to bring their goods to Chinese consumers. She even launched a small rocket into space-in a live broadcast last year, she helped Wuhan Aerospace Science and Industry Rocket Technology Co., Ltd. produce and sell this rocket.</p><p>As competition intensifies, these companies are looking to flesh out their capital resources. There were around 28,000 such brokerage firms in China at the end of 2020, compared to just 160 in 2015. With Kuaishou,<a href=\"https://laohu8.com/S/DYIN\">Douyin</a>With the rise of short video platforms, new online celebrities emerge in endlessly. Even once-hit movie stars like Fan Bingbing and corporate executives like Xiaomi's Lei Jun have turned to live streaming to sell their products.</p><p>The growth of live streaming e-commerce in China is also slowing down. According to data from iiMedia Consulting, the industry will grow by 122% year-on-year in 2020, but it may only grow by 25% this year, both far lower than the 600% in 2018.</p><p>For brokerage firms looking to go public, success depends on the popularity of influencers. China's first online celebrity incubation stock, supported by Alibaba<a href=\"https://laohu8.com/S/RUHN\">Ruhan Holdings</a>Since its listing, the market value has dropped by about 70%. The stock was delisted in April.</p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"https://cj.sina.cn/article/norm_detail?url=https://finance.sina.com.cn/stock/usstock/c/2021-06-23/doc-ikqcfnca2616671.shtml\">新浪财经</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/95a52bac654e212de5e6a737e01fc5ff","relate_stocks":{"QNETCN":"纳斯达克中美互联网老虎指数","09988":"阿里巴巴-W"},"source_url":"https://cj.sina.cn/article/norm_detail?url=https://finance.sina.com.cn/stock/usstock/c/2021-06-23/doc-ikqcfnca2616671.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2145406315","content_text":"随着直播电商市场竞争加剧，中国两位最热门网红背后的孵化器正在为首次公开募股做准备。\n知情人士透露，“口红一哥”李佳琦背后的上海经纪公司美腕正在招聘一位首席财务官，为可能的美国上市做准备。其中一位知情人士说，合鲸资本和德同资本投资的这家公司考虑上市融资3亿美元。\n另据知情人士透露，中国第一网红薇娅所在的杭州谦寻文化也在计划IPO。这位不愿具名的知情人士说，得到马云的云峰基金支持的谦寻文化可能会在海外上市。\n直播电商是中国最大、最具活力的互联网领域之一，这两个IPO有望进一步刺激这个行业的井喷。阿里巴巴2016年作为营销工具而开创的直播电商，已经从电视购物的在线版本演变成一个24小时高质量娱乐、滑稽搞笑和促销噱头组成的混搭，极具中国特色，每年产生1，490亿美元的销售额。像薇娅和李佳琦这样的顶级带货网红已经成为名人，拥有数亿粉丝，但该行业的财务和业务结构仍处于起步阶段。\n两家公司的上市考虑都处于早期阶段，并不保证谦寻和美腕会继续其上市计划。记者多次向美腕寻求置评，均没有回应；谦寻则拒绝置评。\n薇娅和李佳琦属于中国最成功的电商网红，根据艾媒咨询的数据，他们两人去年的总销售额高达530亿元人民币。据说李佳琦曾在短短五分钟内售出15，000支口红，而薇娅则帮助宝洁、特斯拉等跨国公司将他们的商品带到中国消费者面前。她甚至向太空发射了一枚小型火箭——在去年的一次直播中，她帮武汉的航天科工火箭技术有限公司生产卖出了这枚火箭。\n随着竞争加剧，这些公司正在寻求充实资金资源。截至2020年底，中国约有28，000家此类经纪公司，而2015年仅为160家。随着快手、抖音等短视频平台崛起，新的网红层出不穷。甚至像范冰冰这样曾经红极一时的影星和小米公司的雷军这样的企业高管也转向直播带货方式销售他们的产品。\n中国直播电商的增长也在放缓。根据艾媒咨询的数据，该行业2020年同比增长 122%，但今年可能仅增长25%，都远远低于2018年的600%。\n对于寻求上市的经纪公司来说，成功取决于网红的人气。中国网红孵化第一股、阿里巴巴支持的如涵控股自上市之后，市值累计跌去约70%。该股已在4月退市。","news_type":1,"symbols_score_info":{"09988":0.9,"QNETCN":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":123385576,"gmtCreate":1624409296595,"gmtModify":1703835725989,"author":{"id":"3586491767726857","authorId":"3586491767726857","name":"HHKiang","avatar":"https://static.tigerbbs.com/0429baa15def1cf5d3f200a4b3b7bbe4","vip":1,"crmLevel":11,"crmLevelSwitch":0,"idStr":"3586491767726857","authorIdStr":"3586491767726857"},"htmlText":"有幫助嗎？","listText":"有幫助嗎？","text":"有幫助嗎？","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/123385576","repostId":2145406315,"repostType":4,"repost":{"id":"2145406315","kind":"news","pubTimestamp":1624380820,"share":"https://ttm.financial/m/news/2145406315?lang=en_US&edition=fundamental","pubTime":"2021-06-23 00:53","market":"us","language":"zh","title":"The brokerage company behind Chinese live streaming Internet celebrities Wei Ya and Li Jiaqi plans to go public","url":"https://stock-news.laohu8.com/highlight/detail?id=2145406315","media":"新浪财经","summary":"知情人士透露，“口红一哥”李佳琦背后的上海经纪公司美腕正在招聘一位首席财务官，为可能的美国上市做准备。其中一位知情人士说，合鲸资本和德同资本投资的这家公司考虑上市融资3亿美元。另据知情人士透露，中国第一网红薇娅所在的杭州谦寻文化也在计划IPO。截至2020年底，中国约有28，000家此类经纪公司，而2015年仅为160家。中国直播电商的增长也在放缓。","content":"<p>The incubator behind two of China's hottest influencers is gearing up for an initial public offering as competition in the live streaming e-commerce market intensifies.</p><p>According to informed sources, Meiwrist, the Shanghai brokerage company behind Li Jiaqi, the \"Lipstick Brother\", is recruiting a chief financial officer to prepare for a possible US listing. One of the people familiar with the matter said that the company invested by Whale Capital and Detong Capital is considering going public to raise $300 million.</p><p>According to people familiar with the matter, Hangzhou Qianxun Culture, where China's No. 1 Internet celebrity Wei Ya is located, is also planning an IPO. The person familiar with the matter, who asked not to be named, said that Qianxun Culture, which is backed by Jack Ma's Yunfeng Fund, may be listed overseas.</p><p>Live streaming e-commerce is one of the largest and most dynamic Internet fields in China, and these two IPOs are expected to further stimulate the blowout of this industry.<a href=\"https://laohu8.com/S/BABA\">Alibaba</a>Live streaming e-commerce, which was pioneered as a marketing tool in 2016, has evolved from an online version of TV shopping to a mashup of 24-hour high-quality entertainment, funny funny and promotional gimmicks, with Chinese characteristics, generating $149 billion in sales every year. Top influencers like Wei Ya and Li Jiaqi have become celebrities with hundreds of millions of followers, but the financial and business structure of the industry is still in its infancy.</p><p>Both companies are at an early stage of listing consideration, and there is no guarantee that Qianxun and Meiwrist will continue their listing plans. The reporter repeatedly sought comment from American Wrist, but there was no response; Qianxun declined to comment.</p><p>Wei Ya and Li Jiaqi are among the most successful e-commerce Internet celebrities in China. According to the data of iiMedia Consulting, their total sales last year reached 53 billion yuan. Li Jiaqi is said to have sold 15,000 lipsticks in just five minutes, while Wei Ya helped<a href=\"https://laohu8.com/S/PG\">Procter Gamble</a>、<a href=\"https://laohu8.com/S/TSLA\">Tesla</a>Wait for multinational companies to bring their goods to Chinese consumers. She even launched a small rocket into space-in a live broadcast last year, she helped Wuhan Aerospace Science and Industry Rocket Technology Co., Ltd. produce and sell this rocket.</p><p>As competition intensifies, these companies are looking to flesh out their capital resources. There were around 28,000 such brokerage firms in China at the end of 2020, compared to just 160 in 2015. With Kuaishou,<a href=\"https://laohu8.com/S/DYIN\">Douyin</a>With the rise of short video platforms, new online celebrities emerge in endlessly. Even once-hit movie stars like Fan Bingbing and corporate executives like Xiaomi's Lei Jun have turned to live streaming to sell their products.</p><p>The growth of live streaming e-commerce in China is also slowing down. According to data from iiMedia Consulting, the industry will grow by 122% year-on-year in 2020, but it may only grow by 25% this year, both far lower than the 600% in 2018.</p><p>For brokerage firms looking to go public, success depends on the popularity of influencers. China's first online celebrity incubation stock, supported by Alibaba<a href=\"https://laohu8.com/S/RUHN\">Ruhan Holdings</a>Since its listing, the market value has dropped by about 70%. The stock was delisted in April.</p>","source":"sina_symbol","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>The brokerage company behind Chinese live streaming Internet celebrities Wei Ya and Li Jiaqi plans to go public</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThe brokerage company behind Chinese live streaming Internet celebrities Wei Ya and Li Jiaqi plans to go public\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">新浪财经</strong><span class=\"h-time small\">2021-06-23 00:53</span>\n</p>\n</h4>\n</header>\n<article>\n<p>The incubator behind two of China's hottest influencers is gearing up for an initial public offering as competition in the live streaming e-commerce market intensifies.</p><p>According to informed sources, Meiwrist, the Shanghai brokerage company behind Li Jiaqi, the \"Lipstick Brother\", is recruiting a chief financial officer to prepare for a possible US listing. One of the people familiar with the matter said that the company invested by Whale Capital and Detong Capital is considering going public to raise $300 million.</p><p>According to people familiar with the matter, Hangzhou Qianxun Culture, where China's No. 1 Internet celebrity Wei Ya is located, is also planning an IPO. The person familiar with the matter, who asked not to be named, said that Qianxun Culture, which is backed by Jack Ma's Yunfeng Fund, may be listed overseas.</p><p>Live streaming e-commerce is one of the largest and most dynamic Internet fields in China, and these two IPOs are expected to further stimulate the blowout of this industry.<a href=\"https://laohu8.com/S/BABA\">Alibaba</a>Live streaming e-commerce, which was pioneered as a marketing tool in 2016, has evolved from an online version of TV shopping to a mashup of 24-hour high-quality entertainment, funny funny and promotional gimmicks, with Chinese characteristics, generating $149 billion in sales every year. Top influencers like Wei Ya and Li Jiaqi have become celebrities with hundreds of millions of followers, but the financial and business structure of the industry is still in its infancy.</p><p>Both companies are at an early stage of listing consideration, and there is no guarantee that Qianxun and Meiwrist will continue their listing plans. The reporter repeatedly sought comment from American Wrist, but there was no response; Qianxun declined to comment.</p><p>Wei Ya and Li Jiaqi are among the most successful e-commerce Internet celebrities in China. According to the data of iiMedia Consulting, their total sales last year reached 53 billion yuan. Li Jiaqi is said to have sold 15,000 lipsticks in just five minutes, while Wei Ya helped<a href=\"https://laohu8.com/S/PG\">Procter Gamble</a>、<a href=\"https://laohu8.com/S/TSLA\">Tesla</a>Wait for multinational companies to bring their goods to Chinese consumers. She even launched a small rocket into space-in a live broadcast last year, she helped Wuhan Aerospace Science and Industry Rocket Technology Co., Ltd. produce and sell this rocket.</p><p>As competition intensifies, these companies are looking to flesh out their capital resources. There were around 28,000 such brokerage firms in China at the end of 2020, compared to just 160 in 2015. With Kuaishou,<a href=\"https://laohu8.com/S/DYIN\">Douyin</a>With the rise of short video platforms, new online celebrities emerge in endlessly. Even once-hit movie stars like Fan Bingbing and corporate executives like Xiaomi's Lei Jun have turned to live streaming to sell their products.</p><p>The growth of live streaming e-commerce in China is also slowing down. According to data from iiMedia Consulting, the industry will grow by 122% year-on-year in 2020, but it may only grow by 25% this year, both far lower than the 600% in 2018.</p><p>For brokerage firms looking to go public, success depends on the popularity of influencers. China's first online celebrity incubation stock, supported by Alibaba<a href=\"https://laohu8.com/S/RUHN\">Ruhan Holdings</a>Since its listing, the market value has dropped by about 70%. The stock was delisted in April.</p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"https://cj.sina.cn/article/norm_detail?url=https://finance.sina.com.cn/stock/usstock/c/2021-06-23/doc-ikqcfnca2616671.shtml\">新浪财经</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/95a52bac654e212de5e6a737e01fc5ff","relate_stocks":{"QNETCN":"纳斯达克中美互联网老虎指数","09988":"阿里巴巴-W"},"source_url":"https://cj.sina.cn/article/norm_detail?url=https://finance.sina.com.cn/stock/usstock/c/2021-06-23/doc-ikqcfnca2616671.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2145406315","content_text":"随着直播电商市场竞争加剧，中国两位最热门网红背后的孵化器正在为首次公开募股做准备。\n知情人士透露，“口红一哥”李佳琦背后的上海经纪公司美腕正在招聘一位首席财务官，为可能的美国上市做准备。其中一位知情人士说，合鲸资本和德同资本投资的这家公司考虑上市融资3亿美元。\n另据知情人士透露，中国第一网红薇娅所在的杭州谦寻文化也在计划IPO。这位不愿具名的知情人士说，得到马云的云峰基金支持的谦寻文化可能会在海外上市。\n直播电商是中国最大、最具活力的互联网领域之一，这两个IPO有望进一步刺激这个行业的井喷。阿里巴巴2016年作为营销工具而开创的直播电商，已经从电视购物的在线版本演变成一个24小时高质量娱乐、滑稽搞笑和促销噱头组成的混搭，极具中国特色，每年产生1，490亿美元的销售额。像薇娅和李佳琦这样的顶级带货网红已经成为名人，拥有数亿粉丝，但该行业的财务和业务结构仍处于起步阶段。\n两家公司的上市考虑都处于早期阶段，并不保证谦寻和美腕会继续其上市计划。记者多次向美腕寻求置评，均没有回应；谦寻则拒绝置评。\n薇娅和李佳琦属于中国最成功的电商网红，根据艾媒咨询的数据，他们两人去年的总销售额高达530亿元人民币。据说李佳琦曾在短短五分钟内售出15，000支口红，而薇娅则帮助宝洁、特斯拉等跨国公司将他们的商品带到中国消费者面前。她甚至向太空发射了一枚小型火箭——在去年的一次直播中，她帮武汉的航天科工火箭技术有限公司生产卖出了这枚火箭。\n随着竞争加剧，这些公司正在寻求充实资金资源。截至2020年底，中国约有28，000家此类经纪公司，而2015年仅为160家。随着快手、抖音等短视频平台崛起，新的网红层出不穷。甚至像范冰冰这样曾经红极一时的影星和小米公司的雷军这样的企业高管也转向直播带货方式销售他们的产品。\n中国直播电商的增长也在放缓。根据艾媒咨询的数据，该行业2020年同比增长 122%，但今年可能仅增长25%，都远远低于2018年的600%。\n对于寻求上市的经纪公司来说，成功取决于网红的人气。中国网红孵化第一股、阿里巴巴支持的如涵控股自上市之后，市值累计跌去约70%。该股已在4月退市。","news_type":1,"symbols_score_info":{"09988":0.9,"QNETCN":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":28,"commentSize":2,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.35.12","shortVersion":"4.35.12","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2145406315","isCrawlerRequest":true}