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00:53","market":"sh","language":"zh","title":"The brokerage company behind Chinese live-streaming e-commerce influencers Viya and Li Jiaqi plans to go public.","url":"https://stock-news.laohu8.com/highlight/detail?id=2145406315","media":"新浪财经","summary":"知情人士透露，“口红一哥”李佳琦背后的上海经纪公司美腕正在招聘一位首席财务官，为可能的美国上市做准备。其中一位知情人士说，合鲸资本和德同资本投资的这家公司考虑上市融资3亿美元。另据知情人士透露，中国第一网红薇娅所在的杭州谦寻文化也在计划IPO。截至2020年底，中国约有28，000家此类经纪公司，而2015年仅为160家。中国直播电商的增长也在放缓。","content":"<p>As competition in the live-streaming e-commerce market intensifies, the incubators behind two of China's hottest internet celebrities are preparing for initial public offerings.</p><p>Sources familiar with the matter revealed that Meiwang, the Shanghai-based brokerage firm behind \"lipstick king\" Li Jiaqi, is recruiting a chief financial officer in preparation for a possible US listing. One of the people familiar with the matter said that the company, invested in by Hejing Capital and Detong Capital, is considering an IPO to raise $300 million.</p><p>According to sources, Hangzhou Qianxun Culture, where Viya, China's number one internet celebrity, works, is also planning an IPO. The source, who declined to be named, said Qianxun Culture, backed by Jack Ma-based Yunfeng Fund, may list overseas.</p><p>Live-streaming e-commerce is one of China's largest and most dynamic internet sectors, and these two IPOs are expected to further stimulate the industry's explosive growth.<a href=\"https://laohu8.com/S/BABA\">Alibaba</a>Live-streaming e-commerce, pioneered in 2016 as a marketing tool, has evolved from an online version of TV shopping into a distinctly Chinese hybrid of 24-hour high-quality entertainment, humor, and promotional gimmicks, generating $149 billion in sales annually. Top e-commerce influencers like Viya and Li Jiaqi have become celebrities with hundreds of millions of followers, but the industry's financial and business structure is still in its infancy.</p><p>Both companies are in the early stages of listing considerations, and there is no guarantee that Qianxun and Meiwang will continue their listing plans. Reporters repeatedly sought comment from Meiwang, but received no response. Qianxun declined to comment.</p><p>Viya and Li Jiaqi are among China's most successful e-commerce celebrities. According to data from iiMedia Research, their total sales reached 53 billion yuan last year. It is said that Li Jiaqi sold 15,000 lipsticks in just five minutes, while Viya helped...<a href=\"https://laohu8.com/S/PG\">Procter and Gamble</a>、<a href=\"https://laohu8.com/S/TSLA\">Tesla</a>Waiting for multinational corporations to bring their products to Chinese consumers. She even launched a small rocket into space—during a live broadcast last year, she helped Wuhan-based Aerospace Science and Industry Rocket Technology Co., Ltd. produce and sell the rocket.</p><p>As competition intensifies, these companies are seeking to replenish their financial resources. As of the end of 2020, there were approximately 28,000 such brokerage firms in China, compared to only 160 in 2015. With Kuaishou,<a href=\"https://laohu8.com/S/DYIN\">TikTok</a>With the rise of short video platforms, new internet celebrities are emerging one after another. Even once-popular movie stars like Fan Bingbing and corporate executives like Lei Jun of Xiaomi have turned to live-streaming e-commerce to sell their products.</p><p>The growth of live-streaming e-commerce in China is also slowing down. According to data from iiMedia Research, the industry grew by 122% year-on-year in 2020, but may only grow by 25% this year, far below the 600% in 2018.</p><p>For brokerage firms seeking to go public, success depends on the popularity of internet celebrities. China's first listed internet celebrity incubator, supported by Alibaba<a href=\"https://laohu8.com/S/RUHN\">Ruhn Holdings</a>Since its listing, its market capitalization has fallen by approximately 70%. The stock was delisted in April.</p>","source":"sina_symbol","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>The brokerage company behind Chinese live-streaming e-commerce influencers Viya and Li Jiaqi plans to go public.</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThe brokerage company behind Chinese live-streaming e-commerce influencers Viya and Li Jiaqi plans to go public.\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">新浪财经</strong><span class=\"h-time small\">2021-06-23 00:53</span>\n</p>\n</h4>\n</header>\n<article>\n<p>As competition in the live-streaming e-commerce market intensifies, the incubators behind two of China's hottest internet celebrities are preparing for initial public offerings.</p><p>Sources familiar with the matter revealed that Meiwang, the Shanghai-based brokerage firm behind \"lipstick king\" Li Jiaqi, is recruiting a chief financial officer in preparation for a possible US listing. One of the people familiar with the matter said that the company, invested in by Hejing Capital and Detong Capital, is considering an IPO to raise $300 million.</p><p>According to sources, Hangzhou Qianxun Culture, where Viya, China's number one internet celebrity, works, is also planning an IPO. The source, who declined to be named, said Qianxun Culture, backed by Jack Ma-based Yunfeng Fund, may list overseas.</p><p>Live-streaming e-commerce is one of China's largest and most dynamic internet sectors, and these two IPOs are expected to further stimulate the industry's explosive growth.<a href=\"https://laohu8.com/S/BABA\">Alibaba</a>Live-streaming e-commerce, pioneered in 2016 as a marketing tool, has evolved from an online version of TV shopping into a distinctly Chinese hybrid of 24-hour high-quality entertainment, humor, and promotional gimmicks, generating $149 billion in sales annually. Top e-commerce influencers like Viya and Li Jiaqi have become celebrities with hundreds of millions of followers, but the industry's financial and business structure is still in its infancy.</p><p>Both companies are in the early stages of listing considerations, and there is no guarantee that Qianxun and Meiwang will continue their listing plans. Reporters repeatedly sought comment from Meiwang, but received no response. Qianxun declined to comment.</p><p>Viya and Li Jiaqi are among China's most successful e-commerce celebrities. According to data from iiMedia Research, their total sales reached 53 billion yuan last year. It is said that Li Jiaqi sold 15,000 lipsticks in just five minutes, while Viya helped...<a href=\"https://laohu8.com/S/PG\">Procter and Gamble</a>、<a href=\"https://laohu8.com/S/TSLA\">Tesla</a>Waiting for multinational corporations to bring their products to Chinese consumers. She even launched a small rocket into space—during a live broadcast last year, she helped Wuhan-based Aerospace Science and Industry Rocket Technology Co., Ltd. produce and sell the rocket.</p><p>As competition intensifies, these companies are seeking to replenish their financial resources. As of the end of 2020, there were approximately 28,000 such brokerage firms in China, compared to only 160 in 2015. With Kuaishou,<a href=\"https://laohu8.com/S/DYIN\">TikTok</a>With the rise of short video platforms, new internet celebrities are emerging one after another. Even once-popular movie stars like Fan Bingbing and corporate executives like Lei Jun of Xiaomi have turned to live-streaming e-commerce to sell their products.</p><p>The growth of live-streaming e-commerce in China is also slowing down. According to data from iiMedia Research, the industry grew by 122% year-on-year in 2020, but may only grow by 25% this year, far below the 600% in 2018.</p><p>For brokerage firms seeking to go public, success depends on the popularity of internet celebrities. China's first listed internet celebrity incubator, supported by Alibaba<a href=\"https://laohu8.com/S/RUHN\">Ruhn Holdings</a>Since its listing, its market capitalization has fallen by approximately 70%. The stock was delisted in April.</p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"https://cj.sina.cn/article/norm_detail?url=https://finance.sina.com.cn/stock/usstock/c/2021-06-23/doc-ikqcfnca2616671.shtml\">新浪财经</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/95a52bac654e212de5e6a737e01fc5ff","relate_stocks":{"09988":"阿里巴巴-W","QNETCN":"纳斯达克中美互联网老虎指数"},"source_url":"https://cj.sina.cn/article/norm_detail?url=https://finance.sina.com.cn/stock/usstock/c/2021-06-23/doc-ikqcfnca2616671.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2145406315","content_text":"随着直播电商市场竞争加剧，中国两位最热门网红背后的孵化器正在为首次公开募股做准备。\n知情人士透露，“口红一哥”李佳琦背后的上海经纪公司美腕正在招聘一位首席财务官，为可能的美国上市做准备。其中一位知情人士说，合鲸资本和德同资本投资的这家公司考虑上市融资3亿美元。\n另据知情人士透露，中国第一网红薇娅所在的杭州谦寻文化也在计划IPO。这位不愿具名的知情人士说，得到马云的云峰基金支持的谦寻文化可能会在海外上市。\n直播电商是中国最大、最具活力的互联网领域之一，这两个IPO有望进一步刺激这个行业的井喷。阿里巴巴2016年作为营销工具而开创的直播电商，已经从电视购物的在线版本演变成一个24小时高质量娱乐、滑稽搞笑和促销噱头组成的混搭，极具中国特色，每年产生1，490亿美元的销售额。像薇娅和李佳琦这样的顶级带货网红已经成为名人，拥有数亿粉丝，但该行业的财务和业务结构仍处于起步阶段。\n两家公司的上市考虑都处于早期阶段，并不保证谦寻和美腕会继续其上市计划。记者多次向美腕寻求置评，均没有回应；谦寻则拒绝置评。\n薇娅和李佳琦属于中国最成功的电商网红，根据艾媒咨询的数据，他们两人去年的总销售额高达530亿元人民币。据说李佳琦曾在短短五分钟内售出15，000支口红，而薇娅则帮助宝洁、特斯拉等跨国公司将他们的商品带到中国消费者面前。她甚至向太空发射了一枚小型火箭——在去年的一次直播中，她帮武汉的航天科工火箭技术有限公司生产卖出了这枚火箭。\n随着竞争加剧，这些公司正在寻求充实资金资源。截至2020年底，中国约有28，000家此类经纪公司，而2015年仅为160家。随着快手、抖音等短视频平台崛起，新的网红层出不穷。甚至像范冰冰这样曾经红极一时的影星和小米公司的雷军这样的企业高管也转向直播带货方式销售他们的产品。\n中国直播电商的增长也在放缓。根据艾媒咨询的数据，该行业2020年同比增长 122%，但今年可能仅增长25%，都远远低于2018年的600%。\n对于寻求上市的经纪公司来说，成功取决于网红的人气。中国网红孵化第一股、阿里巴巴支持的如涵控股自上市之后，市值累计跌去约70%。该股已在4月退市。","news_type":1,"symbols_score_info":{"QNETCN":0.9,"09988":0.9}},"isVote":1,"tweetType":1,"viewCount":5525,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"lives":[]}