$Intel(INTC)$ announced its foray into automotive AI chips at the 2024 CES, aiming to compete directly with Qualcomm and NVIDIA. They revealed plans for AI-based chips, an acquisition of Silicon Mobility, and a collaboration with Geely's premium brand, ZeroC, making them the first to use Intel's AI chips. Despite past success in infotainment chips, Intel lags behind in chips for autonomous driving, upgradable vehicle software, and complex dashboard displays.
đ Intel introduced automotive AI chips at CES 2024 to rival $Qualcomm(QCOM)$ and $NVIDIA Corp(NVDA)$ .
đ§ Plans to launch initial AI-based chips by year-end; acquired French EV software startup Silicon Mobility.
đ¤ Collaborating with ZeroC from Geely as the first to adopt Intel's automotive AI chips.
đť Chips will utilize recent AI PC tech for durability and performance in vehicles.
đ Intel aims to cover the spectrum, offering chips for low-end to high-end vehicle models.
đ Previously successful in infotainment chips for 50 million vehicles but lags in autonomous driving and complex vehicle system chips.
đŽ Future plans to diversify chip offerings and improve presence in the automotive sector.
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