Apple, Tesla, and the Power of Visionary CEOs

Michael Esther
04-24

I started in 2012 swingtrading shares with $5000

The first stocks I bought were $Apple(AAPL)$ $Tesla Motors(TSLA)$ $Amazon.com(AMZN)$

I bought this because I like the companies and I really loved the vision of the CEOs

  • Apple was $220 back then before all the splits

  • Amazon was $233

  • Tesla was $60

In 2013 I started options and luckily turned $2000 into $24,000 within 2 weeks when I invested in Apple options right before the bigger phone came out when my brother had told me they were gonna come out with a new phone. He told me to get options . I called my broker and asked them, How do I buy an option?

After that, I started studying like crazy trying to find out the next new product that was coming out of all these companies that I liked so that I can get options before they announced it. During this process, I also realized every time they reported earnings. It also jumped. So then I started digging into earnings report trying to predict will it go down or will it go up? I found out there was a system to it and earnings per share, revenue, margins could all be calculated.

My original $5000 turned into $350,000 by 2015.

My background in fashion helped me understand, seasonality, and cycles of the market because in fashion we have to predict trends two years ahead of time. It also helped me understand costing because that’s all we did, as well as understand logistics, and payment cycles. Coincidentally options expiration are two years out. So it was only natural to start getting long-term.

I tend to invest in companies that I understand like the back of my hand because the more you understand the less mistakes you make. The less mistakes you make the more money you keep.

But within those 14 years of trading, I learned a lot of different strategies when to use which strategy and figured out you have to have a different mindset for long-term and daytrading. And you have to practice a lot.

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