The news of Apple and Amazon both achieving 8 straight quarters of EPS beats is impressive, but I am particularly bullish on Apple $Apple(AAPL)$  this time. With Apple exceeding EPS estimates in all 8 quarters and revenue expectations in 7 of those reports, its consistency stands out. The consensus EPS estimate of $1.43 and revenue estimate of $88.96B set a high bar, and I believe Apple will surpass these figures again.

I am excited about Apple's potential this quarter, especially with its strong ecosystem and loyal customer base. The company's ability to innovate with products like the iPhone and services like Apple Music gives me confidence in its long-term growth story. After earnings, I expect to be even more bullish, as I anticipate robust sales and profit margins.

On the other hand, I feel bearish about Amazon $Amazon.com(AMZN)$   despite its solid track record of beating EPS expectations in all past 8 quarters and revenue 7 times. The consensus EPS estimate of $1.31 and revenue estimate of $162.02B seem challenging to beat given recent market pressures and increased competition in e-commerce and cloud services.

I am wary of Amazon's performance this quarter due to potential rising costs and supply chain issues that could impact profitability. While its diversification into AWS and advertising is promising, I suspect these areas might not offset the headwinds. My bearish stance makes me hesitant to be overly optimistic about its long-term growth story post-earnings.

Apple's disciplined approach to pricing and its focus on premium products align with my investment preferences. I expect Apple to impress more this quarter with its financial discipline and ability to exceed expectations, reinforcing my bullish outlook. The market often rewards such consistency, and I am eager to see the results.

Amazon's aggressive expansion, while admirable, leaves me concerned about sustainability. I fear that the pressure to maintain growth could lead to thinner margins, making me less confident in its ability to impress this quarter. My bearish view stems from these operational challenges that might overshadow its past successes.

Looking ahead, I am more bullish on Apple's long-term growth story after earnings. Its brand strength and recurring revenue from services provide a stable foundation that I trust will continue to deliver. I see Apple as a safer bet in the current economic climate.

Conversely, I remain bearish on Amazon's long-term outlook post-earnings. The competitive landscape and potential cost pressures make me cautious, and I will be watching closely to see if my concerns materialize. For now, my preference leans heavily toward Apple's proven track record.

As a retail investor, I focus mainly on the US and Singapore markets, combining a mix of technical trading and long-term investing strategies. I enjoy analyzing charts, spotting patterns, and making calculated moves based on both market sentiment and fundamentals. While I'm not a professional, I treat my portfolio seriously and continue to learn and grow with each trade. If you're also navigating the markets and enjoy discussing stocks, options, or market trends, feel free to follow me. Let's learn and grow together as a community.

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