chris1981 personal page - To The Moon

chris1981

chris1981

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g

With an iPhone "beautician" vacancy looming, is Apple's aesthetics in trouble?

2022-10-23

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2022-10-19

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08:04","market":"us","language":"zh","title":"With an iPhone \"beautician\" vacancy looming, is Apple's aesthetics in trouble?","url":"https://stock-news.laohu8.com/highlight/detail?id=2277678269","media":"钛媒体APP","summary":"2012年起，苹果的工业设计和人机界面设计都交由Ive负责，诞生了iPhone 5c和iOS 7等对今日苹果仍有影响的产品，而后更是获得了首席设计官职位。前有多名有经典作品的设计师离职，后面却是新一代苹果工业设计师尚未崭露头角。这款可能以AR模式为主要使用场景的可穿戴设备，被外界寄予iPhone之后新一代个人信息终端的期望，还有望采用苹果式的产品外观。一旦无法在设计水准上匹敌过往产品，或将影响到苹果后iPhone时代的发力。","content":"<p><html><body><article><img src=\"http://inews.gtimg.com/newsapp_match/0/15095945362/0\"/>Image source @<a href=\"https://laohu8.com/S/000681\">Visual China</a></p><p>By leitech</p><p>Speaking of<a href=\"https://laohu8.com/S/AAPL\">Apple</a>The most important characteristic is that industrial design must have a place.</p><p><strong>Whether in its early days or in the nearly thirty years since Jobs' return, design has always been the soul of this company.</strong>。 It is no exaggeration to say that it is precisely because of its industrial design capabilities that surpass those in the consumer electronics industry that Apple has become a top consumer brand with a market capitalization of 2.37 trillion yuan and best-selling products in countries around the world.</p><p>Use translucent colorful and<a href=\"https://laohu8.com/S/BEKE\">Seashell</a>The iBook, whose design revolutionized laptops, cleverly echoes the iMac G4, which was also the Pixar animated desk lamp mascot founded by Steve Jobs. The MacBook, which introduced all-metal CNC technology into high-end consumer electronics, transformed glass and metal materials into modern...<a href=\"https://laohu8.com/S/5RE.SI\">smart</a>The iPhone is standard on mobile phones... Apple's progress has been fueled by industrial design.</p><p>Jony Ive, the former head of design at Apple with a background in industrial design, is well-known for his role in Apple's revival. He reshaped a unique and high-quality design style for Apple, using materials such as aluminum alloy, glass, and stainless steel to achieve it. In addition to extending industrial design ideas to the software level of the operating system, his relationship with Steve Jobs is also well-known.</p><p><strong>Beneath the dazzling light, Apple's relationship with industrial design is subtly changing.</strong>。 In 2019, Ive, then Apple's chief design officer, suddenly announced his resignation and instead worked as an external consultant to participate in Apple's industrial design. Three years later, news suddenly broke that his successor, Evans Hankey, was about to leave the company, and no one would take over as head of industrial design for the time being.</p><p>Apple Design High-Rise Regeneration</p><p>According to Bloomberg, Apple said in a statement that Evans Hankey, currently Apple's vice president and head of industrial design, will leave the company within the next six months. She will complete the handover during the remainder of her tenure, but somewhat unusually, Apple has not announced who will take over, which may mean that the position will become vacant.</p><p>As the name suggests, the Head of Industrial Design is responsible for managing the industrial design of all of Apple's current product lines, including but not limited to iPhone, iPad, Mac, Apple Watch, AirPods, etc., and occasionally participates in the design of peripheral work such as product packaging boxes.<strong>Behind the shift in iPhones and tablets from the rounded design of the past to the rugged, straight design style of today, it is Hankey who is driving this trend.</strong>。</p><p>Starting in 2012, Ive was responsible for Apple's industrial design and human-machine interface design, resulting in products such as the iPhone 5c and iOS 7 that still have an impact on Apple today. He later obtained the position of chief design officer. After his departure, his original work was split between two vice presidents, Hankey, who was in charge of industrial design, and Alan Dye, who was in charge of human-machine interface design.</p><p>Like other renowned Apple designers, Hankey, who is about to leave Apple, also participated in the industrial design of several classic products. The most recent example is the Apple Watch Ultra, which, while leveraging the product line's consistently refined wrist-based interaction experience, offers a smartwatch that balances design and functionality for the most professional sports needs.</p><p>One voice believes that Richard Howarth would be a strong candidate to succeed Apple's vice president of industrial design. He has been deeply involved in the industrial design of several iPhones since the first generation. He also briefly held the position between 2015 and 2017 when Ive's work focus shifted to Apple's headquarters and store design. To outsiders, his work ability and past experience made him competent.</p><p>In any case, we are entering an era where digital designers who participated in the industrial design of modern Apple products are leaving one after another.<strong>Apple's industrial design, which it has always been proud of, may be greatly affected.</strong>。</p><p>Who \"drove away\" top industrial designers?</p><p>Over the past decade, several designers who helped create classic elements of modern Apple have left the company, and their work has left a unique mark on many devices. Danny Coster, who left Apple in 2016, worked at Apple for 23 years. He co-created the translucent body of the iMac with Ive, and Christopher Stringer, who left in 2017, was the chief designer of the iPhone.</p><p><strong>Several designers with classic works have left the company, while a new generation of Apple industrial designers has yet to emerge.</strong>。 Not only has Apple's new industrial design style failed to receive overwhelming praise in recent years, but later generations have not achieved the same level of design success and career prospects as their predecessors. After a series of changes, does this mean the end of the era of Apple's star designers?</p><p>Job vacancies are not uncommon in large companies, but they are not unusual at Apple or in the position of head of industrial design—Ive has been in charge of industrial design for more than a decade, and his successor is announced when the position changes. What might happen if no one takes over remains unclear, but for Cook, whose design interests are far less pronounced than Jobs', it could be a turning point for Apple.</p><p>Apple's training system and career advancement model allow young designers to undergo diverse and intensive training.<strong>Therefore, the company is unlikely to experience a sudden decline in design standards, but it may no longer have people like Steve Jobs and Ive who can make bold decisions and innovate.</strong>。 In fact, the departures of senior designers all point to changes in the industrial design of Apple products in recent years.</p><p>The iPhone used to undergo significant design iterations every two or three years, evolving in different materials and styles, which gave users around the world great expectations. However, over the years, the rear camera module has maintained a similar style since the iPhone 11 series. From the iPhone 12 to the iPhone 14, there were almost only subtle changes such as screen size and notch area, shifting from innovation to a slightly conservative approach.</p><p>Even with new products, most choose to directly add new features to their performance. For example, the rear camera has become increasingly large and now occupies a large area of the upper half of the back cover, prioritizing functionality over visual performance.<strong>Stepping into an Apple store, you can still feel the exquisite product communication, but it's hard to feel the previous \"industrial design > functional requirements\" R&D philosophy anymore.</strong>。</p><p>Apple, at a crossroads, still needs to move forward.</p><p>Following the changes in industrial design executives, we can't help but wonder whether the new product line can still be very effective. During Ive's tenure, Apple was willing to invest heavily in industrial design pursuits, even modifying product features. However, in recent years, following the departure of several top designers,<strong>New products seem to have become \"rough,\" and functional implementation has become a much higher priority than industrial design.</strong>。</p><p>The first thing that causes concern is the impending storm of smart glasses. This wearable device, which may primarily use AR mode, is expected to be the next generation of personal information terminals after the iPhone, and is also expected to adopt an Apple-style product design. If it fails to match past products in terms of design standards, it may affect Apple's efforts in the post-iPhone era.</p><p>Next comes smart cars. News of Apple building cars has been circulating intermittently for nearly a decade. We only know that Apple intends to create its own smart car experience, but we have never seen more concrete information or results. If the industrial design team, which affects details such as the exterior and interior, undergoes drastic changes, the progress of Apple's car may have to be delayed again, missing the best time window.</p><p>Coincidentally, both of these products happen to have extremely high requirements for appearance.<strong>Whether it's smart glasses as decorative wearable devices or smart cars as transportation vehicles that highlight the aesthetics of drivers and passengers, they all rely heavily on excellent industrial design.</strong>。 The project's difficult delivery and the industrial designer's repeated revisions led to a loss of confidence, which may be one of the reasons for Hankey's departure.</p><p>Apple's changes in industrial design will not only affect the company, but for outsiders, the field of industrial design may lose a beacon. Over the past two or three decades, it has been precisely because several classic Apple products have conquered users and generated appeal that more people have participated in this work, strengthened their supply chain practice capabilities, and enabled many companies, not just Apple, to possess excellent designs.</p><p><strong>In the most talked-about field of industrial design, Apple's exemplary role for the entire industry is self-evident; Ive and his former colleagues have left an indelible mark on this era.</strong>。 Users' expectations for Apple go beyond simply continuing its best designs; they also want it to once again push its limits and lead the way, rather than focusing solely on sales figures.</p><p></article></body></html></p>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>With an iPhone \"beautician\" vacancy looming, is Apple's aesthetics in trouble?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nWith an iPhone \"beautician\" vacancy looming, is Apple's aesthetics in trouble?\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">钛媒体APP</strong><span class=\"h-time small\">2022-10-23 08:04</span>\n</p>\n</h4>\n</header>\n<article>\n<p><html><body><article><img src=\"http://inews.gtimg.com/newsapp_match/0/15095945362/0\"/>Image source @<a href=\"https://laohu8.com/S/000681\">Visual China</a></p><p>By leitech</p><p>Speaking of<a href=\"https://laohu8.com/S/AAPL\">Apple</a>The most important characteristic is that industrial design must have a place.</p><p><strong>Whether in its early days or in the nearly thirty years since Jobs' return, design has always been the soul of this company.</strong>。 It is no exaggeration to say that it is precisely because of its industrial design capabilities that surpass those in the consumer electronics industry that Apple has become a top consumer brand with a market capitalization of 2.37 trillion yuan and best-selling products in countries around the world.</p><p>Use translucent colorful and<a href=\"https://laohu8.com/S/BEKE\">Seashell</a>The iBook, whose design revolutionized laptops, cleverly echoes the iMac G4, which was also the Pixar animated desk lamp mascot founded by Steve Jobs. The MacBook, which introduced all-metal CNC technology into high-end consumer electronics, transformed glass and metal materials into modern...<a href=\"https://laohu8.com/S/5RE.SI\">smart</a>The iPhone is standard on mobile phones... Apple's progress has been fueled by industrial design.</p><p>Jony Ive, the former head of design at Apple with a background in industrial design, is well-known for his role in Apple's revival. He reshaped a unique and high-quality design style for Apple, using materials such as aluminum alloy, glass, and stainless steel to achieve it. In addition to extending industrial design ideas to the software level of the operating system, his relationship with Steve Jobs is also well-known.</p><p><strong>Beneath the dazzling light, Apple's relationship with industrial design is subtly changing.</strong>。 In 2019, Ive, then Apple's chief design officer, suddenly announced his resignation and instead worked as an external consultant to participate in Apple's industrial design. Three years later, news suddenly broke that his successor, Evans Hankey, was about to leave the company, and no one would take over as head of industrial design for the time being.</p><p>Apple Design High-Rise Regeneration</p><p>According to Bloomberg, Apple said in a statement that Evans Hankey, currently Apple's vice president and head of industrial design, will leave the company within the next six months. She will complete the handover during the remainder of her tenure, but somewhat unusually, Apple has not announced who will take over, which may mean that the position will become vacant.</p><p>As the name suggests, the Head of Industrial Design is responsible for managing the industrial design of all of Apple's current product lines, including but not limited to iPhone, iPad, Mac, Apple Watch, AirPods, etc., and occasionally participates in the design of peripheral work such as product packaging boxes.<strong>Behind the shift in iPhones and tablets from the rounded design of the past to the rugged, straight design style of today, it is Hankey who is driving this trend.</strong>。</p><p>Starting in 2012, Ive was responsible for Apple's industrial design and human-machine interface design, resulting in products such as the iPhone 5c and iOS 7 that still have an impact on Apple today. He later obtained the position of chief design officer. After his departure, his original work was split between two vice presidents, Hankey, who was in charge of industrial design, and Alan Dye, who was in charge of human-machine interface design.</p><p>Like other renowned Apple designers, Hankey, who is about to leave Apple, also participated in the industrial design of several classic products. The most recent example is the Apple Watch Ultra, which, while leveraging the product line's consistently refined wrist-based interaction experience, offers a smartwatch that balances design and functionality for the most professional sports needs.</p><p>One voice believes that Richard Howarth would be a strong candidate to succeed Apple's vice president of industrial design. He has been deeply involved in the industrial design of several iPhones since the first generation. He also briefly held the position between 2015 and 2017 when Ive's work focus shifted to Apple's headquarters and store design. To outsiders, his work ability and past experience made him competent.</p><p>In any case, we are entering an era where digital designers who participated in the industrial design of modern Apple products are leaving one after another.<strong>Apple's industrial design, which it has always been proud of, may be greatly affected.</strong>。</p><p>Who \"drove away\" top industrial designers?</p><p>Over the past decade, several designers who helped create classic elements of modern Apple have left the company, and their work has left a unique mark on many devices. Danny Coster, who left Apple in 2016, worked at Apple for 23 years. He co-created the translucent body of the iMac with Ive, and Christopher Stringer, who left in 2017, was the chief designer of the iPhone.</p><p><strong>Several designers with classic works have left the company, while a new generation of Apple industrial designers has yet to emerge.</strong>。 Not only has Apple's new industrial design style failed to receive overwhelming praise in recent years, but later generations have not achieved the same level of design success and career prospects as their predecessors. After a series of changes, does this mean the end of the era of Apple's star designers?</p><p>Job vacancies are not uncommon in large companies, but they are not unusual at Apple or in the position of head of industrial design—Ive has been in charge of industrial design for more than a decade, and his successor is announced when the position changes. What might happen if no one takes over remains unclear, but for Cook, whose design interests are far less pronounced than Jobs', it could be a turning point for Apple.</p><p>Apple's training system and career advancement model allow young designers to undergo diverse and intensive training.<strong>Therefore, the company is unlikely to experience a sudden decline in design standards, but it may no longer have people like Steve Jobs and Ive who can make bold decisions and innovate.</strong>。 In fact, the departures of senior designers all point to changes in the industrial design of Apple products in recent years.</p><p>The iPhone used to undergo significant design iterations every two or three years, evolving in different materials and styles, which gave users around the world great expectations. However, over the years, the rear camera module has maintained a similar style since the iPhone 11 series. From the iPhone 12 to the iPhone 14, there were almost only subtle changes such as screen size and notch area, shifting from innovation to a slightly conservative approach.</p><p>Even with new products, most choose to directly add new features to their performance. For example, the rear camera has become increasingly large and now occupies a large area of the upper half of the back cover, prioritizing functionality over visual performance.<strong>Stepping into an Apple store, you can still feel the exquisite product communication, but it's hard to feel the previous \"industrial design > functional requirements\" R&D philosophy anymore.</strong>。</p><p>Apple, at a crossroads, still needs to move forward.</p><p>Following the changes in industrial design executives, we can't help but wonder whether the new product line can still be very effective. During Ive's tenure, Apple was willing to invest heavily in industrial design pursuits, even modifying product features. However, in recent years, following the departure of several top designers,<strong>New products seem to have become \"rough,\" and functional implementation has become a much higher priority than industrial design.</strong>。</p><p>The first thing that causes concern is the impending storm of smart glasses. This wearable device, which may primarily use AR mode, is expected to be the next generation of personal information terminals after the iPhone, and is also expected to adopt an Apple-style product design. If it fails to match past products in terms of design standards, it may affect Apple's efforts in the post-iPhone era.</p><p>Next comes smart cars. News of Apple building cars has been circulating intermittently for nearly a decade. We only know that Apple intends to create its own smart car experience, but we have never seen more concrete information or results. If the industrial design team, which affects details such as the exterior and interior, undergoes drastic changes, the progress of Apple's car may have to be delayed again, missing the best time window.</p><p>Coincidentally, both of these products happen to have extremely high requirements for appearance.<strong>Whether it's smart glasses as decorative wearable devices or smart cars as transportation vehicles that highlight the aesthetics of drivers and passengers, they all rely heavily on excellent industrial design.</strong>。 The project's difficult delivery and the industrial designer's repeated revisions led to a loss of confidence, which may be one of the reasons for Hankey's departure.</p><p>Apple's changes in industrial design will not only affect the company, but for outsiders, the field of industrial design may lose a beacon. Over the past two or three decades, it has been precisely because several classic Apple products have conquered users and generated appeal that more people have participated in this work, strengthened their supply chain practice capabilities, and enabled many companies, not just Apple, to possess excellent designs.</p><p><strong>In the most talked-about field of industrial design, Apple's exemplary role for the entire industry is self-evident; Ive and his former colleagues have left an indelible mark on this era.</strong>。 Users' expectations for Apple go beyond simply continuing its best designs; they also want it to once again push its limits and lead the way, rather than focusing solely on sales figures.</p><p></article></body></html></p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2022102308062882331c28&s=b\">钛媒体APP</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"LU0417517546.SGD":"Allianz US Equity Cl AT Acc SGD","BK4533":"AQR资本管理(全球第二大对冲基金)","LU0353189763.USD":"ALLSPRING  US ALL CAP GROWTH FUND \"I\" (USD) ACC","LU0149725797.USD":"汇丰美国股市经济规模基金","BK4575":"芯片概念","BK4505":"高瓴资本持仓","LU0256863811.USD":"ALLIANZ US EQUITY \"A\" INC","LU0640476718.USD":"THREADNEEDLE (LUX) US CONTRARIAN CORE EQ \"AU\" (USD) ACC","LU0289739343.SGD":"SUSTAINABLE GLOBAL THEMATIC PORTFOLIO \"A\" (SGD) ACC","IE00B1XK9C88.USD":"PINEBRIDGE US LARGE CAP RESEARCH ENHANCED \"A\" (USD) ACC","BK4515":"5G概念","BK4559":"巴菲特持仓","LU0308772762.SGD":"Blackrock Global Allocation A2 SGD-H","BK4579":"人工智能","IE00B775SV38.USD":"NEUBERGER BERMAN US MULTICAP OPPORTUNITIES \"A\" (USD) ACC","IE00BFSS7M15.SGD":"Janus Henderson Balanced A Acc SGD-H","IE00BSNM7G36.USD":"NEUBERGER BERMAN 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GLOBAL HI-TECH GROWTH \"A\" (USD) INC","LU0353189680.USD":"富国美国全盘成长基金Cl A Acc","AAPL":"苹果","BK4527":"明星科技股","BK4501":"段永平概念","BK4512":"苹果概念","IE00BLSP4239.USD":"Legg Mason ClearBridge - Tactical Dividend Income A Mdis USD Plus","IE00BLSP4452.SGD":"Legg Mason ClearBridge - Tactical Dividend Income A Mdis SGD-H Plus","IE00BJJMRY28.SGD":"Janus Henderson Balanced A Inc SGD","BK4553":"喜马拉雅资本持仓","LU0320765059.SGD":"FTIF - Franklin US Opportunities A Acc SGD","BK4571":"数字音乐概念","LU0672654240.SGD":"FTIF - Franklin US Opportunities A Acc SGD-H1","LU0444971666.USD":"天利全球科技基金","LU0109391861.USD":"富兰克林美国机遇基金A Acc","BK4576":"AR"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2022102308062882331c28&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2277678269","content_text":"图片来源@视觉中国文｜雷科技leitech说到苹果最重要的特质，就必然有工业设计一席之地。无论初创时期还是乔布斯回归以来的近三十年，设计始终是这家公司的灵魂。毫不夸张地说，正是因为有领先于消费电子行业的工业设计能力，苹果才能成为今天这个2.37万亿市值，畅销全球各国的顶级消费品牌。用半透明多彩和贝壳造型颠覆笔记本电脑的iBook，与同是乔布斯创立的皮克斯动画台灯吉祥物巧妙呼应的iMac G4，将全金属CNC工艺引入高端消费电子的MacBook，把玻璃、金属材料变成现代智能手机标配的iPhone......苹果一路向前，少不了工业设计推波助澜。工业设计师出身的前苹果设计总负责人Jony Ive，在苹果复兴中的作用更是路人皆知。他给苹果重新塑造了一套独特而有品质的设计风格，并且利用铝合金、玻璃、不锈钢等材料予以实现，除了将工业设计思想延伸到操作系统的软件层面，他和乔布斯的关系同样传为佳话。万丈光芒之下，苹果与工业设计的关系却在潜移默化中发生变化。2019年，时任苹果首席设计官的Ive突然宣布离职，转而以外部咨询身份参与苹果工业设计。三年后的今天，突然传出他的继任者Evans Hankey即将离职，并且暂时没有人会接任工业设计主管一职。苹果设计高层再生变根据彭博社的报道，苹果在一份声明中表示，目前为苹果副总裁的工业设计主管Evans Hankey，将会在未来半年内离职。她将会在接下来的任职时长期间完成交接工作，但略显反常的是，苹果没有宣布会有谁来接任，这或许意味着这个岗位将会出现空缺。顾名思义，工业设计主管负责管理苹果当前所有产品线的工业设计，包括但不限于iPhone、iPad、Mac、Apple Watch、AirPods等，偶尔会参与产品包装盒等周边设计工作。苹果手机和平板接连从过去的圆润转向如今的硬朗平直设计风格背后，正是Hankey在推动。2012年起，苹果的工业设计和人机界面设计都交由Ive负责，诞生了iPhone 5c和iOS 7等对今日苹果仍有影响的产品，而后更是获得了首席设计官职位。他离职后，原先的工作内容拆分给了负责工业设计的Hankey，以及负责人机界面设计的Alan Dye两位副总裁。与其他声名显赫的苹果设计师类似，即将离开苹果的Hankey也参与了多个经典产品的工业设计。最近的案例可能是Apple Watch Ultra，在发挥产品线一贯的精致腕上交互体验的同时，面向那些最专业的运动需求提供了一块兼顾设计和功能性的智能手表。一种声音认为，Richard Howarth会是接任苹果工业设计副总裁的有力人选。他自初代iPhone就深度参与了数款iPhone的工业设计，也在Ive工作重心转移到苹果总部和店面设计的2015年~2017年间短暂出任过该职位，在外界看来，工作能力和过往经历都使他能胜任。无论如何，我们正在迎接一个参与了现代苹果产品工业设计的数位设计师接连离开的时代，苹果向来引以为傲的工业设计或将受到巨大影响。是谁“逼走”了顶级工业设计师？过去的近十年时间内，数名参与创造了现代苹果公司经典元素的设计师先后离职，他们的作品给多款设备留下了独特痕迹。2016年离职的Danny Coster在苹果供职23年，他曾和Ive一同创造了iMac的半透明机身，2017年离职的Christopher Stringer曾是iPhone首席设计师。前有多名有经典作品的设计师离职，后面却是新一代苹果工业设计师尚未崭露头角。不仅仅是近年来的苹果新工业设计风格没能收获压倒性的好评，更是后来者并没有像前人那般在设计上有成果、在职场有职位。一系列变化叠加之后，是否意味着苹果明星设计师时代结束？职位空缺在大公司并不新鲜，不过这在苹果以及工业设计负责人岗位上倒不算寻常——Ive曾连续执掌工业设计十余年，后继者皆是在岗位变动时变宣布。暂时没有人接任可能会发生什么仍在迷雾中，但对于设计兴趣远没有乔布斯来得明显的库克来说，可能是苹果的转折点。苹果的培养体系和上升模式，让年轻设计师都会经过多元且高强度的锤炼，因此这家公司不至于会遭遇设计水平突然降低，但可能不再有乔布斯、Ive般能拍板大胆创新的人。实际上关于资深设计师的离职，都或多或少地指向了近几年苹果产品在工业设计上的变化。曾经iPhone每两三年就会有明显的设计迭代，在不同材料和风格见转进演化，让全球用户有了巨大期望。然而在这些年，后摄像头模组自iPhone 11系列起就保持着相近风格，iPhone 12到iPhone 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