Happyland personal page - To The Moon

Happyland

Happyland

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2023-01-13

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2021-06-16

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Cristiano Ronaldo one move! Coca-Cola's market value evaporates by $4 billion

2022-12-11

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2022-12-08

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2024-01-11

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2024-01-04

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2023-11-03

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2023-06-15

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2023-06-13

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2023-06-12

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2023-04-17

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2023-01-13

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2023-01-07

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2023-01-04

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2022-12-20

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2022-12-16

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2024-07-04

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@TigerEvents:[10th Anniv] Discover exciting features & win a US$1,010 reward!

2024-06-30

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2024-01-14

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2024-01-12

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20:32","market":"us","language":"zh","title":"Cristiano Ronaldo one move! Coca-Cola's market value evaporates by $4 billion","url":"https://stock-news.laohu8.com/highlight/detail?id=1106696643","media":"中国经营报","summary":"足坛盛宴欧洲杯正在如火如荼地进行中。\n在6月14日葡萄牙对阵匈牙利的赛前新闻发布会上，球星C罗将自己面前的可口可乐移开，随后拿起一瓶剥掉了包装纸的矿泉水，并对着镜头说了“水”。\n\n此事一经发生，就引起","content":"<p>The European Cup, a football feast, is in full swing.</p><p>During the pre-match press conference between Portugal and Hungary on June 14, star Cristiano Ronaldo put his<a href=\"https://laohu8.com/S/KO\">Coca-Cola</a>Move away, then pick up a bottle of mineral water with the wrapping paper peeled off, and say \"water\" to the camera.</p><p><img src=\"https://static.tigerbbs.com/4a4e1658b1de4f05fe4da9130133c30d\" tg-width=\"219\" tg-height=\"205\" referrerpolicy=\"no-referrer\"></p><p>Once this happened, it aroused great concern.<b>Fans expressed their support and respect for Cristiano Ronaldo's self-discipline, but can UEFA let him go?</b></p><p><b>One move from Cristiano Ronaldo, Coca-Cola's market value evaporated by US $4 billion</b></p><p>Cristiano Ronaldo has huge influence around the world,<b>After Cristiano Ronaldo made this move, Coca-Cola's market value even dropped by $4 billion.</b></p><p>At 3 pm local time on the 14th, Coca-Cola's share price was $56.1. Thirty minutes later, after Cristiano Ronaldo attended the press conference, Coca-Cola's stock price fell to $55.22, a drop of 1.6%, and its market value fell from $242 billion to $238 billion, a loss of $4 billion.</p><p><b>Cristiano Ronaldo was once spit out for being too self-disciplined</b></p><p>Cristiano Ronaldo, 36, is notoriously picky about his diet and fitness plan, so it's no surprise that he feels \"offended\" at the sight of drinks. At the Globe Soccer Awards ceremony held in Dubai at the end of December 2020, Cristiano Ronaldo reportedly said that his young son is not as obsessed with [staying] healthy as he is. \"Sometimes he drinks Coke and eats potato chips and I'm annoyed\".</p><p>This is not the first time that Cristiano Ronaldo has refused to drink carbonated drinks. He is quite self-disciplined and pays great attention to his diet. Cristiano Ronaldo never drinks alcohol or carbonated drinks, but only drinks water and fresh juice. This combination ensures the good physical function of an athlete. Furthermore,<b>French defender Evra once said that when he visited Cristiano Ronaldo's house, the other side actually invited himself to eat chicken breast and salad, which was really \"painful\".</b></p><p><b>Imitating Cristiano Ronaldo? French star takes sponsor beer at press conference</b></p><p>It is worth noting that at the pre-match press conference of the match between France and Germany,<b>French midfielder Bogba also imitated Cristiano Ronaldo-he removed the sponsor beer in front of him at the press conference.</b></p><p><b>However, the British \"Daily Mail\" pointed out that Bogba is a Muslim, which is different from Cristiano Ronaldo's original intention for religious reasons.</b></p><p><b>Or will be punished by UEFA</b></p><p>Coca-Cola is one of the 12 top official sponsors of the 2020 European Cup, and its appearance on the table of the pre-match press conference is part of its sponsorship.</p><p>On June 15th, Coca-Cola's market value plummeted from 242 billion US dollars, falling by 4 billion US dollars throughout the day. This move by Cristiano Ronaldo is obviously considered to be the key reason for the sharp drop in market value.</p><p>Coca-Cola responded by saying that \"everyone has the right to choose their own beverage preferences\" and that everyone has different \"tastes and needs\". A Coca-Cola spokesman added: \"At the press conference, in addition to Coca-Cola and sugar-free Coca-Cola, we also provided water to the players.\"</p><p>According to the practice of global sports business, the sponsorship contract between Coca-Cola and UEFA contains relevant compensation clauses for damage to rights and interests. After this matter further fermented,<b>Cristiano Ronaldo may face UEFA fines</b>。</p><p><b>China Economic Review: Cristiano Ronaldo's willful actions violate the spirit of commercial contracts</b></p><p>The European Cup is one of the most eye-catching large-scale sports events this year, so it has high commercial value. As the world's top star, Cristiano Ronaldo is also the focus of the European Cup, and his words and deeds will be chased by the media and the public. The press conference is also the official communication platform between teams from various countries and the media, which naturally gains high exposure.</p><p>However, Cristiano Ronaldo removed the Coca-Cola in front of him in full view, then picked up a bottle of mineral water with its wrapping paper peeled off and said \"water\" to the camera.<b>This move has the obvious hint that he thinks drinking water instead of Coca-Cola is the healthy move.</b>As a popular idol, Cristiano Ronaldo's move can easily be imitated by many fans, which will not only directly affect the sales of Coca-Cola, but also make it easier to label it as \"unhealthy\", which will cause immeasurable losses to its brand image and long-term development.</p><p>Therefore, the capital market moved by the wind, causing Coca-Cola's stock price to plummet. As the top official sponsor of the European Cup, Coca-Cola invested heavily in order to gain higher attention through this mainstream event, so as to achieve equal returns. I never thought it was paid a heavy price by Cristiano Ronaldo's move. Do you think it is unjust?</p><p>On the surface, Coca-Cola sponsored the European Cup rather than Cristiano Ronaldo himself, but Cristiano Ronaldo's own interests are inextricably linked with Coca-Cola. By participating in the European Cup, Cristiano Ronaldo will receive direct rewards such as bonuses. Once he leads the team to win the championship, he will be able to achieve national honor, and will also raise his position in football to a higher level, thus obtaining high endorsement contracts, club salaries, etc. Hosting the European Cup requires huge expenses. By cooperating with many sponsors, including Coca-Cola, UEFA and the host countries can get enough income to run the tournament. Therefore, Coca-Cola actually indirectly sponsored Cristiano Ronaldo.</p><p>It can be seen that Cristiano Ronaldo, the European Cup and Coca-Cola have formed a constant common interest relationship. Only when Coca-Cola obtains the expected benefits through sponsorship will it continue to cooperate with the European Cup football matches in the future, which will provide a stage for Cristiano Ronaldo to gallop.</p><p>Cristiano Ronaldo's move is obviously too willful. Of course, you can have personal preferences. It is understandable to drink less drinks and more water from the perspective of athletes. However, these principles should be reflected in private life, instead of openly removing the Coca-Cola drink as a sponsor at the press conference, and saying such obvious directional words as \"water\".</p><p><b>As a sponsor, Coca-Cola will sign a sponsorship contract with UEFA, including the obligations that UEFA should abide by, such as Coca-Cola's exposure rate, exposure places and other standards. UEFA's display of Coca-Cola drinks at the press conference is a performance of the contract. Cristiano Ronaldo is a member of the European Cup team, so they must abide by the corresponding contract terms. Even if they don't drink Coca-Cola out of personal preference, they can't give the media and the public guiding words and deeds that \"drinking Coca-Cola is unhealthy\"</b>If other athletes and coaches follow suit, it will hurt more brands and cause the collapse of the market cooperation system for sports events such as the European Cup.</p><p>As a top star, Cristiano Ronaldo itself has a large number of business cooperation and brand endorsements. Interestingly, he also endorsed KFC. As we all know, football players generally try to eat as little fried food as possible. So, why does Cristiano Ronaldo endorse this brand?</p><p>Obviously, Cristiano Ronaldo can't selectively treat different brands because of the difference in their own income between direct endorsement brands and European Cup sponsorship brands. Similarly, Cristiano Ronaldo can't do anything to harm the latter because his personal endorsement brand is different from the brand sponsored by the club and national team.<b>Being in the highly commercialized modern football world, Cristiano Ronaldo has benefited from becoming a billionaire, so he should strictly respect the rules and never cross the line.</b></p>","source":"lsy1571439018386","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Cristiano Ronaldo one move! Coca-Cola's market value evaporates by $4 billion</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nCristiano Ronaldo one move! Coca-Cola's market value evaporates by $4 billion\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">中国经营报</strong><span class=\"h-time small\">2021-06-16 20:32</span>\n</p>\n</h4>\n</header>\n<article>\n<p>The European Cup, a football feast, is in full swing.</p><p>During the pre-match press conference between Portugal and Hungary on June 14, star Cristiano Ronaldo put his<a href=\"https://laohu8.com/S/KO\">Coca-Cola</a>Move away, then pick up a bottle of mineral water with the wrapping paper peeled off, and say \"water\" to the camera.</p><p><img src=\"https://static.tigerbbs.com/4a4e1658b1de4f05fe4da9130133c30d\" tg-width=\"219\" tg-height=\"205\" referrerpolicy=\"no-referrer\"></p><p>Once this happened, it aroused great concern.<b>Fans expressed their support and respect for Cristiano Ronaldo's self-discipline, but can UEFA let him go?</b></p><p><b>One move from Cristiano Ronaldo, Coca-Cola's market value evaporated by US $4 billion</b></p><p>Cristiano Ronaldo has huge influence around the world,<b>After Cristiano Ronaldo made this move, Coca-Cola's market value even dropped by $4 billion.</b></p><p>At 3 pm local time on the 14th, Coca-Cola's share price was $56.1. Thirty minutes later, after Cristiano Ronaldo attended the press conference, Coca-Cola's stock price fell to $55.22, a drop of 1.6%, and its market value fell from $242 billion to $238 billion, a loss of $4 billion.</p><p><b>Cristiano Ronaldo was once spit out for being too self-disciplined</b></p><p>Cristiano Ronaldo, 36, is notoriously picky about his diet and fitness plan, so it's no surprise that he feels \"offended\" at the sight of drinks. At the Globe Soccer Awards ceremony held in Dubai at the end of December 2020, Cristiano Ronaldo reportedly said that his young son is not as obsessed with [staying] healthy as he is. \"Sometimes he drinks Coke and eats potato chips and I'm annoyed\".</p><p>This is not the first time that Cristiano Ronaldo has refused to drink carbonated drinks. He is quite self-disciplined and pays great attention to his diet. Cristiano Ronaldo never drinks alcohol or carbonated drinks, but only drinks water and fresh juice. This combination ensures the good physical function of an athlete. Furthermore,<b>French defender Evra once said that when he visited Cristiano Ronaldo's house, the other side actually invited himself to eat chicken breast and salad, which was really \"painful\".</b></p><p><b>Imitating Cristiano Ronaldo? French star takes sponsor beer at press conference</b></p><p>It is worth noting that at the pre-match press conference of the match between France and Germany,<b>French midfielder Bogba also imitated Cristiano Ronaldo-he removed the sponsor beer in front of him at the press conference.</b></p><p><b>However, the British \"Daily Mail\" pointed out that Bogba is a Muslim, which is different from Cristiano Ronaldo's original intention for religious reasons.</b></p><p><b>Or will be punished by UEFA</b></p><p>Coca-Cola is one of the 12 top official sponsors of the 2020 European Cup, and its appearance on the table of the pre-match press conference is part of its sponsorship.</p><p>On June 15th, Coca-Cola's market value plummeted from 242 billion US dollars, falling by 4 billion US dollars throughout the day. This move by Cristiano Ronaldo is obviously considered to be the key reason for the sharp drop in market value.</p><p>Coca-Cola responded by saying that \"everyone has the right to choose their own beverage preferences\" and that everyone has different \"tastes and needs\". A Coca-Cola spokesman added: \"At the press conference, in addition to Coca-Cola and sugar-free Coca-Cola, we also provided water to the players.\"</p><p>According to the practice of global sports business, the sponsorship contract between Coca-Cola and UEFA contains relevant compensation clauses for damage to rights and interests. After this matter further fermented,<b>Cristiano Ronaldo may face UEFA fines</b>。</p><p><b>China Economic Review: Cristiano Ronaldo's willful actions violate the spirit of commercial contracts</b></p><p>The European Cup is one of the most eye-catching large-scale sports events this year, so it has high commercial value. As the world's top star, Cristiano Ronaldo is also the focus of the European Cup, and his words and deeds will be chased by the media and the public. The press conference is also the official communication platform between teams from various countries and the media, which naturally gains high exposure.</p><p>However, Cristiano Ronaldo removed the Coca-Cola in front of him in full view, then picked up a bottle of mineral water with its wrapping paper peeled off and said \"water\" to the camera.<b>This move has the obvious hint that he thinks drinking water instead of Coca-Cola is the healthy move.</b>As a popular idol, Cristiano Ronaldo's move can easily be imitated by many fans, which will not only directly affect the sales of Coca-Cola, but also make it easier to label it as \"unhealthy\", which will cause immeasurable losses to its brand image and long-term development.</p><p>Therefore, the capital market moved by the wind, causing Coca-Cola's stock price to plummet. As the top official sponsor of the European Cup, Coca-Cola invested heavily in order to gain higher attention through this mainstream event, so as to achieve equal returns. I never thought it was paid a heavy price by Cristiano Ronaldo's move. Do you think it is unjust?</p><p>On the surface, Coca-Cola sponsored the European Cup rather than Cristiano Ronaldo himself, but Cristiano Ronaldo's own interests are inextricably linked with Coca-Cola. By participating in the European Cup, Cristiano Ronaldo will receive direct rewards such as bonuses. Once he leads the team to win the championship, he will be able to achieve national honor, and will also raise his position in football to a higher level, thus obtaining high endorsement contracts, club salaries, etc. Hosting the European Cup requires huge expenses. By cooperating with many sponsors, including Coca-Cola, UEFA and the host countries can get enough income to run the tournament. Therefore, Coca-Cola actually indirectly sponsored Cristiano Ronaldo.</p><p>It can be seen that Cristiano Ronaldo, the European Cup and Coca-Cola have formed a constant common interest relationship. Only when Coca-Cola obtains the expected benefits through sponsorship will it continue to cooperate with the European Cup football matches in the future, which will provide a stage for Cristiano Ronaldo to gallop.</p><p>Cristiano Ronaldo's move is obviously too willful. Of course, you can have personal preferences. It is understandable to drink less drinks and more water from the perspective of athletes. However, these principles should be reflected in private life, instead of openly removing the Coca-Cola drink as a sponsor at the press conference, and saying such obvious directional words as \"water\".</p><p><b>As a sponsor, Coca-Cola will sign a sponsorship contract with UEFA, including the obligations that UEFA should abide by, such as Coca-Cola's exposure rate, exposure places and other standards. UEFA's display of Coca-Cola drinks at the press conference is a performance of the contract. Cristiano Ronaldo is a member of the European Cup team, so they must abide by the corresponding contract terms. Even if they don't drink Coca-Cola out of personal preference, they can't give the media and the public guiding words and deeds that \"drinking Coca-Cola is unhealthy\"</b>If other athletes and coaches follow suit, it will hurt more brands and cause the collapse of the market cooperation system for sports events such as the European Cup.</p><p>As a top star, Cristiano Ronaldo itself has a large number of business cooperation and brand endorsements. Interestingly, he also endorsed KFC. As we all know, football players generally try to eat as little fried food as possible. So, why does Cristiano Ronaldo endorse this brand?</p><p>Obviously, Cristiano Ronaldo can't selectively treat different brands because of the difference in their own income between direct endorsement brands and European Cup sponsorship brands. Similarly, Cristiano Ronaldo can't do anything to harm the latter because his personal endorsement brand is different from the brand sponsored by the club and national team.<b>Being in the highly commercialized modern football world, Cristiano Ronaldo has benefited from becoming a billionaire, so he should strictly respect the rules and never cross the line.</b></p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"https://mp.weixin.qq.com/s/Dh6VT8rBQZidss8Roi4GXg\">中国经营报</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/9f48513305d9018f61d8441143e861fc","relate_stocks":{"KO":"可口可乐"},"source_url":"https://mp.weixin.qq.com/s/Dh6VT8rBQZidss8Roi4GXg","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1106696643","content_text":"足坛盛宴欧洲杯正在如火如荼地进行中。\n在6月14日葡萄牙对阵匈牙利的赛前新闻发布会上，球星C罗将自己面前的可口可乐移开，随后拿起一瓶剥掉了包装纸的矿泉水，并对着镜头说了“水”。\n\n此事一经发生，就引起了高度关注。球迷们对于C罗的自律表达了支持和敬意，但欧足联能放过他吗？\nC罗一个动作，可口可乐市值蒸发40亿美元\nC罗在世界范围内有着巨大的影响力，在C罗做出这一举动之后，可口可乐的市值甚至应声下跌了40亿美元。\n当地时间14日下午3点，可口可乐的股价为56.1美元。30分钟后，在C罗参加完新闻发布会之后，可口可乐的股价下跌到了55.22美元，跌幅为1.6%，市值从2420亿美元下跌到了2380亿美元，损失了40亿美元。\nC罗因太自律曾被吐槽\n今年36岁的C罗对饮食和健身计划的挑剔是出了名的，所以他一看到饮料就觉得被“冒犯”到也就不足为奇了。据报道，2020年12月底，在迪拜举行的环球足球奖颁奖典礼上，C罗说，他年幼的儿子并不像他一样痴迷于（保持）健康，“有时他喝可乐，吃薯片，我就很恼火”。\n这已经不是C罗第一次拒绝喝碳酸饮料，生活相当自律的他对的饮食十分的注重，C罗从来都不喝酒以及碳酸饮料，只喝水和新鲜的果汁，这种搭配保证了一名运动员的良好身体机能。此外，法国后卫埃弗拉就曾说过，自己去C罗家做客的时候，对方竟然请自己吃鸡胸肉和沙拉，这实在是太“痛苦”了。\n模仿C罗？法国球星发布会上拿走赞助商啤酒\n值得注意的是，在法国队与德国队比赛的赛前发布会上，法国队中场球星博格巴也模仿起了C罗——他在发布会移走了面前的赞助商啤酒。\n不过，英国《每日邮报》指出，博格巴是一名穆斯林，这么做和C罗的初衷不同，是出于宗教原因。\n或将遭到欧足联处罚\n可口可乐是此次2020欧洲杯12家顶级官方赞助商之一，出现在赛前发布会桌面上，正是其赞助的一部分回馈权益。\n6月15日当天，可口可乐的市值从2420亿美元一路大跌，全天跌掉了40亿美元。而C罗的这一举动显然被认为是此次市值大跌的关键原因。\n可口可乐对此回应称，“每个人都有权选择自己的饮料偏好”，每个人都有不同的“口味和需求”。可口可乐一名发言人补充说：“在新闻发布会上，除了可口可乐和无糖可口可乐外，我们还为球员提供水。”\n根据全球体育商业的惯例，可口可乐与欧足联的赞助合同中，有权益受损的相关赔偿条款。而此事进一步发酵之后，C罗或将面对欧足联的罚款。\n中经评论：C罗任性举动有违商业契约精神\n欧洲杯是今年最引人注目的大型体育赛事之一，也因此具有很高的商业价值。作为世界顶级球星，C罗也是欧洲杯上的焦点人物，一言一行都会被媒体和公众追逐。新闻发布会更是各国球队与媒体的正式沟通平台，自然获得了高曝光率。\n然而，C罗在众目睽睽下将自己面前的可口可乐移开，随后拿起一瓶剥掉了包装纸的矿泉水，并对着镜头说了“水”。这个举动带有明显的暗示，也即他认为喝水而不是可口可乐才是健康之举。作为大众偶像，C罗此举很容易被众多粉丝效仿，这不仅会直接影响到可口可乐的销量，更容易给其贴上“不健康”的标签，如此会对其品牌形象及长远发展造成无可估量的损失。\n也因此，资本市场闻风而动，造成可口可乐股价暴跌。可口可乐作为欧洲杯的顶级官方赞助商，投入巨资自然是想通过这一主流赛事获取更高关注度，从而实现对等回报，未曾想却被C罗一个举动付出惨重代价，你说冤不冤？\n表面上看，可口可乐赞助的是欧洲杯而非C罗本人，但C罗自身利益与可口可乐有千丝万缕的联系。通过参加欧洲杯，C罗将获得奖金等直接奖励，一旦率领球队夺冠，更能实现国家荣誉，也将为其在足坛的地位身价再上一个台阶，从而获得高额代言合同、俱乐部工资等。而举办欧洲杯需要庞大开支，欧足联及举办国通过与包括可口可乐在内的众多赞助商合作，就能获得足够收入用于运转赛事。因此，可口可乐其实也间接赞助了C罗。\n就此可以看出，C罗、欧洲杯与可口可乐三方形成了割舍不断的共同利益关系，只有可口可乐通过赞助获得预期收益，未来才会继续与欧洲杯的足球赛事合作，也就为C罗提供了驰骋的舞台。\nC罗此举显然过于任性，你当然可以有个人偏好，从运动员角度少喝饮料多喝水也是无可厚非，但这些原则应体现在私下生活层面，而不能在新闻发布会上公然挪开作为赞助商的可口可乐饮料，还说出“水”这样指向性明显的话语。\n可口可乐作为赞助商，会与欧足联签订赞助合同，包括欧足联应当遵守的义务，比如可口可乐的曝光率、曝光场所等标准，欧足联在新闻发布会上摆放可口可乐饮料，正是履约之举。C罗是欧洲杯参赛球队一员，也就必须遵守相应合约条款，哪怕出于个人喜好不喝可口可乐，也不能给媒体及公众以“喝可口可乐不健康”的引导性言行，如果其他运动员、教练也纷纷效仿，就会伤及更多品牌，也会造成欧洲杯等体育赛事市场合作体系的崩塌。\nC罗作为顶级球星，本身就有大量商业合作和品牌代言。有意思的是，他还曾代言了肯德基，众所周知，足球运动员一般也会尽量少吃油炸食品，那么，C罗为何还要代言该品牌呢？\n显然，C罗不能因为直接代言品牌与欧洲杯赞助品牌对自身收益的差别，而选择性对待不同品牌。同理，C罗也不能因个人代言品牌与所效力俱乐部、国家队赞助品牌不同，而做出伤害后者的举动。身处高度商业化的现代足球世界，C罗因此受益成为亿万富翁，他也就应该严格尊重规则切勿越界。","news_type":1,"symbols_score_info":{"KO":0.9}},"isVote":1,"tweetType":1,"viewCount":634,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":9929588167,"gmtCreate":1670705535860,"gmtModify":1676538419148,"author":{"id":"3586770125644048","authorId":"3586770125644048","name":"Happyland","avatar":"https://community-static.tradeup.com/news/f0aa8d7c3bad26703f4722eb3c905e55","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3586770125644048","authorIdStr":"3586770125644048"},"themes":[],"htmlText":"[开心]&nbsp;","listText":"[开心]&nbsp;","text":"[开心]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9929588167","isVote":1,"tweetType":1,"viewCount":565,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":9920352784,"gmtCreate":1670449436448,"gmtModify":1676538368395,"author":{"id":"3586770125644048","authorId":"3586770125644048","name":"Happyland","avatar":"https://community-static.tradeup.com/news/f0aa8d7c3bad26703f4722eb3c905e55","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3586770125644048","authorIdStr":"3586770125644048"},"themes":[],"htmlText":"[开心]&nbsp;","listText":"[开心]&nbsp;","text":"[开心]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/9920352784","isVote":1,"tweetType":1,"viewCount":668,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":261783699341608,"gmtCreate":1704922400401,"gmtModify":1704922405002,"author":{"id":"3586770125644048","authorId":"3586770125644048","name":"Happyland","avatar":"https://community-static.tradeup.com/news/f0aa8d7c3bad26703f4722eb3c905e55","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3586770125644048","authorIdStr":"3586770125644048"},"themes":[],"htmlText":"[微笑]&nbsp;[微笑]&nbsp;[微笑]&nbsp;[微笑]&nbsp;[微笑]&nbsp;[微笑]&nbsp;[微笑]&nbsp;[微笑]&nbsp;[微笑]&nbsp;&nbsp;","listText":"[微笑]&nbsp;[微笑]&nbsp;[微笑]&nbsp;[微笑]&nbsp;[微笑]&nbsp;[微笑]&nbsp;[微笑]&nbsp;[微笑]&nbsp;[微笑]&nbsp;&nbsp;","text":"[微笑] 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