As the Mid-Autumn Festival and National Day holidays approach, JD.com's offline retail division has delivered mooncake gift boxes valued at approximately 2 million yuan to 16,400 front-line manufacturer sales representatives across more than 260 stores nationwide, including JD MALL, JD Electrical Appliance City flagship stores, and JD Five Star Electrical Appliances outlets. This gesture demonstrates JD.com's "manufacturer-retailer partnership" philosophy and energizes the front-line sales teams for the upcoming holiday shopping season.
The terminal sales teams at JD.com's self-operated flagship stores consist of both in-house employees and manufacturer sales representatives. Factory-assigned professional sales staff bring significant advantages in product knowledge and service experience, serving as indispensable partners for JD.com's self-operated stores. With the expansion of JD.com's physical store network, the company now operates 26 JD MALL locations nationwide and over 140 JD Electrical Appliance City flagship stores, covering first-tier, new first-tier cities, and most second and third-tier cities, while providing employment opportunities for 16,400 manufacturer sales representatives.
"I'm so touched! I still remember last year's Mid-Autumn Festival benefits, and this year I received mooncakes before the holiday! This isn't just a box of mooncakes—it's the company's recognition of us sales representatives," said a Midea sales representative who had just received her gift box, unable to contain her joy.
JD.com's offline mooncake gift boxes focus on "premium selection," featuring eight flavors including flowing custard, tangerine peel and red bean paste from five major brands: Hong Kong's Maxim's, Guangzhou Restaurant, Xinghua Lou, Daoxiang Village, and Jinjiu, catering to the taste preferences of sales representatives nationwide.
A newly hired Gen-Z Panasonic sales representative shared a nine-grid photo of the gift box on social media, expressing excitement about his first Golden Week promotion: "Although the eight consecutive days of National Day and Mid-Autumn Festival will be demanding, JD.com truly treats manufacturer sales staff as family members alongside their own employees, fighting alongside us."
This sense of belonging at JD.com gives manufacturer sales representatives added confidence when facing the holiday shopping rush and brings more warmth to their customer service approach.
Leveraging strong venue value, traffic advantages, and brand influence, JD.com's self-operated stores have become the preferred platform for major brands' new product launches and debuts, as well as consumers' top choice for experiencing green and intelligent lifestyles, continuously injecting innovative vitality into urban commercial districts.
Under the combined holiday shopping frenzy, JD.com's offline stores have launched full-scale operations, with holiday discounts of up to 50% attracting large crowds of customers. Stores nationwide have entered an intense yet orderly "battle mode." In this competitive landscape, manufacturer sales representatives and JD.com employees work as close-knit "golden partners," jointly injecting momentum into activating the National Day consumer market.